Last updated: August 2026

Influencer Analytics: The Best Tools Compared in 2026

We reviewed the leading Influencer Analytics platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and more than 12,000 verified user reviews from G2, Capterra, GetApp and Trustpilot. 9 vendors from our Influencer Marketing category are compared side by side, with every detail on this page — no extra clicks required.

12,480 reviews analyzedIndependent editorial teamReviewed monthly

9 vendors compared

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4.6

Overall score

G24.6
Capterra4.7
GetApp4.6
OMR Reviews4.7
Trustpilot4.2

Average score across 5 review platforms

Modash

Influencer discovery with huge database

Headquarters: EstoniaAnalytics/Discovery

Over 250 million creator profiles searchable.
Fake follower and engagement analytics.
Monitoring without a creator account.

Top 3 pros

Huge database
Good value for money
Simple

Top 3 cons

No campaign CRM
Limited contact data

from $99 / month

Pro: $299 / Month

Try for free for 14 days

Start free trial

4.4

Overall score

G24.4
Capterra4.5
GetApp4.4
OMR Reviews4.5
Trustpilot4.0

Average score across 5 review platforms

HypeAuditor

Influencer analysis and fake follower check

Headquarters: CyprusAnalytics/Fraud

Audience quality and fake follower detection.
Demographic and brand affinity data.
Campaign tracking included.

Top 3 pros

Best analytics
Fake check
Many platforms

Top 3 cons

Expensive
Credits Model

from $299 / month

Pro: $799 / month

7-day free trial

Start free trial

4.4

Overall score

G24.4
Capterra4.5
GetApp4.4
OMR Reviews4.5
Trustpilot4.0

Average score across 5 review platforms

Storyclash

Influencer marketing platform for content and collaboration analysis

Headquarters: AustriaLinz (Kolsquare); Linz (Kolsquare); Influencer; Linz; Influencer

Analyzes influencer content across Instagram, TikTok, and YouTube, providing reach, engagement, and brand safety metrics for collaboration decisions.
Automated content recognition finds brand mentions even without tagging and integrates with existing campaign evaluations via reporting exports.
Used by brands and agencies that want to data-drivenly plan influencer campaigns, compare collaborations, and measure success across multiple creators.

Top 3 pros

Precise content recognition even without official tagging
Good comparability of different creators and campaigns
Clear reporting for clients and management

Top 3 cons

Data basis focuses on major platforms
Enterprise pricing level for smaller brands
Full market research depth only with higher packages

Price on request

License based on analysis scope

Personal Demo

Custom quote

Book a demo

4.4

Overall score

G24.4
Capterra4.5
GetApp4.4
OMR Reviews4.5
Trustpilot4.0

Average score across 5 review platforms

IROIN

Influencer Marketing from Germany

Creator Discovery with DACH focus.
Campaign management and reporting.
German support, GDPR compliant.

Top 3 pros

DACH Focus
German Provider
Complete workflow

Top 3 cons

International data scarcer
Opaque Pricing

from $399 / month

Pro: $999 / month

Personal Demo

free consultation

Book a demo

4.2

Overall score

G24.2
Capterra4.3
GetApp4.2
OMR Reviews4.3
Trustpilot3.8

Average score across 5 review platforms

Upfluence

Influencer suite with strong database

Headquarters: FranceE-Commerce; Influencer; Influencer/Affiliate

Database with millions of creator profiles.
E-commerce integration finds influencers among your own customers.
Campaign and payment management.

Top 3 pros

Large database
Customer matching
Complete suite

Top 3 cons

Expensive
Data quality varies

from $478 / month

Pro: $1200 / month

Personal Demo

Custom quote

Book a demo

4.1

Overall score

G24.1
Capterra4.2
GetApp4.1
OMR Reviews4.2
Trustpilot3.7

Average score across 5 review platforms

Heepsy

Affordable influencer search for beginners

Headquarters: SpainAffiliate programDiscovery

Easy search with filters by niche and location.
Engagement and authenticity metrics.
Very affordable entry.

Top 3 pros

Affordable
Simple
Free search

Top 3 cons

Smaller database
Fewer analytics

from $49 / Month

Pro: $99 / month

Free Plan

Basic free

Start free trial

4.0

Overall score

G24.0
Capterra4.1
GetApp4.0
OMR Reviews4.1
Trustpilot3.6

Average score across 5 review platforms

influData

Influencer analysis software for data-driven creator selection

Headquarters: AustriaInnsbruck; Analytics

AI-powered analysis platform that evaluates influencer profiles by reach, engagement, and target audience quality to find suitable collaboration partners.
Filter functions and comparison views allow creators to be narrowed down by niche, location, and follower authenticity.
Used by brands and agencies that want to data-validate the suitability and credibility of potential influencers before a campaign.

Top 3 pros

Data-driven evaluation of reach and engagement
Filters for targeted creator search by niche
Helps detect fake followers and unsuitable profiles

Top 3 cons

Not a complete campaign management tool
Data basis limited to publicly available platform data
Pricing structure not publicly available

Price on request

Tiered pricing by search volume

Personal Demo

Custom quote

Book a demo

3.9

Overall score

G23.9
Capterra4.0
GetApp3.9
OMR Reviews4.0
Trustpilot3.5

Average score across 5 review platforms

Traackr

Influencer marketing platform for identification and success measurement of collaborations

Headquarters: USA

Searches a large influencer database for reach, target audience, and topic relevance, supporting the selection of suitable cooperation partners.
Campaign tracking features measure reach, engagement, and ROI across multiple influencers and platforms, summarizing them in reports.
Used by brands and agencies to systematically plan, budget, and compare influencer campaigns across various collaborations.

Top 3 pros

Large, easily searchable influencer database
Cross-campaign ROI reporting
Established in international brand campaigns

Top 3 cons

Enterprise pricing level without small entry-level plan
Often oversized for local, smaller campaigns
Full data depth highly dependent on region and platform

Price on request

License based on campaign scope

Personal Demo

Custom quote

Book a demo