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Last updated: August 2026

Backlink Analysis: The Best Tools Compared in 2026

We reviewed the leading Backlink Analysis platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and user ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights. 6 vendors from our SEO category are compared side by side, with every detail on this page — no extra clicks required.

Scores from 5 review platformsIndependent comparisonTransparent pricing

6 vendors compared

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SE Ranking Logo
1
4.6

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.6
  • TrustRadius4.7
  • Gartner Peer Insights4.2

Average score across 5 review platforms

SE Ranking

Affordable all-in-one SEO platform

Headquarters: USAAffiliate programPPC Module
  • Rank Tracking, Audit, Backlinks, and Competitor analysis in one tool.
  • Very flexible pricing model based on tracking interval.
  • White-label and API for agencies.

Top 3 pros

  • Excellent value for money
  • Accurate Rank Tracking
  • Agency-friendly

Top 3 cons

  • Backlink data smaller than Ahrefs
  • Content tools new

from $52 / month

Pro: $103 / month

Try for free for 14 days

Start free trial
Ahrefs Logo
2
4.5

Overall score

  • G24.5
  • Capterra4.7
  • GetApp4.7
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

Ahrefs

Best backlink data and fastest crawler

Headquarters: SingaporeFree Webmaster Tools
  • Its own crawler is one of the most active on the web after Google – new links often appear in the index within hours.
  • Site Explorer combines backlinks, keywords, and traffic estimation in one view for quick competitor analyses.
  • For your own verified domains, Audit and backlink report are permanently free.

Top 3 pros

  • Leading backlink database
  • Very fast interface
  • Free Webmaster Tools

Top 3 cons

  • No classic PPC module
  • Credits limit exports
  • No affordable starter plan

from $108 / month

Pro: $249 / month

Free Webmaster Tools

for your own domains

Start free trial
Semrush Logo
3
4.4

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.6
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

Semrush

Most comprehensive SEO and competitor database

Headquarters: USAAffiliate programAI SEO; PPC Toolkit
  • Keyword, backlink, and competitor data for over 140 countries in one account – including visibility history over years.
  • Site Audit, Content-Briefings, Rank Tracking, and PPC-Recherche replace multiple individual tools.
  • Extensive reporting automation for agencies with white-label PDFs.

Top 3 pros

  • Massive data basis
  • Covers SEO, PPC, and content
  • Strong agency reports

Top 3 cons

  • Limits per user instead of per account
  • German data sometimes thinner than with Sistrix
  • High list price

from $139 / month

Pro: $279 / month

7-day free trial

Guru features included

Start free trial
Majestic Logo
4
4.2

Overall score

  • G24.2
  • Capterra4.3
  • GetApp4.2
  • TrustRadius4.3
  • Gartner Peer Insights3.8

Average score across 5 review platforms

Majestic

Backlink analysis with Trust Flow

Headquarters: United KingdomAffiliate programBirmingham; Backlinks
  • Trust Flow and Citation Flow as proprietary link metrics.
  • Massive historical link index.
  • Site Explorer for detailed link profiles.

Top 3 pros

  • Proprietary link metrics
  • Large index
  • Affordable

Top 3 cons

  • Backlinks only
  • Outdated UI

from $46 / month

Pro: $92 / month

7-day free trial

Start free trial
Moz Logo
5
4.1

Overall score

  • G24.1
  • Capterra4.2
  • GetApp4.1
  • TrustRadius4.2
  • Gartner Peer Insights3.7

Average score across 5 review platforms

Moz

SEO pioneer with Domain Authority

Headquarters: USAAffiliate programSeattle
  • Domain Authority as an industry-standard metric.
  • Keyword and link research in one tool.
  • Extensive learning resources and community.

Top 3 pros

  • Well-known metrics
  • Good Academy
  • Solid tools

Top 3 cons

  • Data basis has shrunk
  • Innovation declining

from $49 / Month

Pro: $179 / Month

30 days free trial

Start free trial
LinkResearchTools Logo
6
4.0

Overall score

  • G24.0
  • Capterra4.1
  • GetApp4.0
  • TrustRadius4.1
  • Gartner Peer Insights3.6

Average score across 5 review platforms

LinkResearchTools

SEO tool suite for backlink analysis and link audits

Headquarters: AustriaAffiliate programVienna
  • Collection of specialized SEO tools for backlink analysis, toxic link detection, and competitive comparison of link profiles.
  • Combines data from multiple backlink indexes and proprietary metrics like the LRT Power Trust Score to evaluate link quality.
  • Primarily relevant for SEO agencies and in-house teams performing detailed link disavow projects, penalty recovery, or competitive analyses.

Top 3 pros

  • Highly detailed backlink and penalty analyses
  • Combines multiple link indexes into one tool
  • Established in link audit and disavow preparation

Top 3 cons

  • Interface appears technical and less intuitive
  • Higher price than all-in-one SEO suites
  • Overwhelming for beginners without SEO experience

Price on request

Tiered pricing based on tool package

Try for free for 14 days

Start free trial

How to choose Backlink Analysis in 2026

Backlink Analysis tools consolidate work that teams otherwise split across several point solutions. This list covers 6 vendors from our SEO category that genuinely serve the use case and are available to US buyers. The average overall score across the rated vendors is 4.3 out of 5, and entry pricing ranges from ab 46€ / Monat – ab 139€ / Monat.

SE Ranking currently leads the list at 4.6/5: Affordable all-in-one SEO platform Ahrefs follows closely at 4.5/5 — Best backlink data and fastest crawler If budget is the deciding factor, Majestic offers the lowest entry point at from $46 / month.

You can evaluate most options before any purchase order: free plans are rare here, while SE Ranking, Ahrefs, Semrush and Majestic run a free trial.

Headquarters matter for procurement and data processing: 5 of 6 vendors here are US-based, the rest are European. US teams selling into the EU should confirm data residency options and EU-US Data Privacy Framework participation early.

Pricing and trial options at a glance

VendorStarting priceTry itScoreHeadquarters
SE Rankingfrom $52 / monthFree trial4.6USA
Ahrefsfrom $108 / monthFree trial4.5Singapur
Semrushfrom $139 / monthFree trial4.4USA
Majesticfrom $46 / monthFree trial4.2Großbritannien
Mozfrom $49 / MonthFree trial4.1USA
LinkResearchToolsPrice on requestFree trial4.0Österreich

Six criteria that actually decide the shortlist

Fit with your core workflow

Feature counts matter less than whether the tool runs your main Backlink Analysis workflow without workarounds. Write down the three tasks your team performs daily and test exactly those.

Total cost, not list price

Entry prices such as ab 46€ / Monat – ab 139€ / Monat are typically per seat and month on annual billing. Add extra seats, contact tiers, onboarding fees and paid add-ons before comparing.

Integrations

Check whether your CRM, storefront, analytics and ad accounts connect natively or only through Zapier/Make. Native connectors reduce maintenance and prevent reporting gaps.

Security and compliance

Ask for SOC 2 status, data residency options, retention settings and consent handling. Teams with EU customers should also confirm DPA availability and Data Privacy Framework participation.

Onboarding and support

Implementation packages, response-time commitments and a maintained knowledge base decide whether a tool is still in use after three months. Clarify support tiers before signing.

Exit and data portability

Contract term, notice period and export formats belong in the evaluation. CSV or API exports on demand keep you free to switch later.

Which option fits which team

Solo operators and small teams

Majestic covers the entry level without a big budget. Prioritize fast setup, few required fields and pricing that scales only as you grow.

Mid-market teams with established processes

SE Ranking and Ahrefs provide the broadest functional base in this list and adapt to existing workflows. Look closely at roles and permissions plus automations that span departments.

Enterprise and regulated industries

Semrush and similar vendors work from custom quotes with SSO, audit logs and named contacts. Contract and security documentation matters more than the list price here.

Common mistakes buyers make

  • Choosing the longest feature list instead of testing the three workflows that drive revenue.
  • Running the trial without real data and without the colleagues who will use the tool daily.
  • Underestimating migration: data cleanup, deduplication and field mapping usually take longer than setup.
  • Ignoring usage-based tiers tied to contacts, seats or send volume — the next tier arrives faster than planned.

Pricing, plans and features change frequently. We re-check the figures against vendors' public pricing pages; the vendor's own terms always take precedence for contract decisions.

How we rate

Every list follows the same four steps – so scores stay comparable across categories.

  1. 1Shortlist: we include vendors that genuinely serve this use case and are available to US teams.
  2. 2Review data: we aggregate ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights into one overall score.
  3. 3Pricing check: entry prices are taken from the vendor's public pricing page in USD, per user and month unless stated otherwise.
  4. 4Context: pros, cons and highlights summarize recurring feedback from the review platforms and the vendors' own documentation.
Independence: rankings are never sold. Some links are affiliate links – the price stays the same for you and does not influence the score.

Frequently asked questions

Which Backlink Analysis tool is the best choice in 2026?

SE Ranking currently leads this list with an overall score of 4.6 out of 5, averaged across all review platforms. Depending on team size and budget, the other Backlink Analysis vendors above can be the better fit – use the filters to narrow it down.

Is there a free Backlink Analysis tool?

Yes. These vendors offer a free plan or a free trial: SE Ranking, Ahrefs, Semrush, Majestic.

How much does Backlink Analysis cost?

The lowest entry price in this comparison is Majestic at ab 46€ / Monat. Prices scale with contacts, users or feature tier.

Related comparisons

Lists with overlapping vendors