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Last updated: August 2026

Website Audit: The Best Tools Compared in 2026

We reviewed the leading Website Audit platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and user ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights. 6 vendors from our SEO category are compared side by side, with every detail on this page — no extra clicks required.

Scores from 5 review platformsIndependent comparisonTransparent pricing

6 vendors compared

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Question 1 of 3

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Screaming Frog Logo
1
4.7

Overall score

  • G24.7
  • Capterra4.8
  • GetApp4.7
  • TrustRadius4.8
  • Gartner Peer Insights4.3

Average score across 5 review platforms

Screaming Frog

The quintessential technical SEO crawler

Headquarters: United KingdomHenley-on-Thames; Free Version
  • Crawls websites like a search bot and finds every technical problem.
  • Integration of GA, GSC, and PageSpeed data.
  • The industry standard for technical audits.

Top 3 pros

  • Extremely powerful
  • Free up to 500 URLs
  • Industry standard

Top 3 cons

  • Desktop software
  • UI for professionals
  • Annual license

Free to use

Pro: $20 / month

Free Plan

Up to 500 URLs free

Start free trial
SE Ranking Logo
2
4.6

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.6
  • TrustRadius4.7
  • Gartner Peer Insights4.2

Average score across 5 review platforms

SE Ranking

Affordable all-in-one SEO platform

Headquarters: USAAffiliate programPPC Module
  • Rank Tracking, Audit, Backlinks, and Competitor analysis in one tool.
  • Very flexible pricing model based on tracking interval.
  • White-label and API for agencies.

Top 3 pros

  • Excellent value for money
  • Accurate Rank Tracking
  • Agency-friendly

Top 3 cons

  • Backlink data smaller than Ahrefs
  • Content tools new

from $52 / month

Pro: $103 / month

Try for free for 14 days

Start free trial
Semrush Logo
3
4.4

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.6
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

Semrush

Most comprehensive SEO and competitor database

Headquarters: USAAffiliate programAI SEO; PPC Toolkit
  • Keyword, backlink, and competitor data for over 140 countries in one account – including visibility history over years.
  • Site Audit, Content-Briefings, Rank Tracking, and PPC-Recherche replace multiple individual tools.
  • Extensive reporting automation for agencies with white-label PDFs.

Top 3 pros

  • Massive data basis
  • Covers SEO, PPC, and content
  • Strong agency reports

Top 3 cons

  • Limits per user instead of per account
  • German data sometimes thinner than with Sistrix
  • High list price

from $139 / month

Pro: $279 / month

7-day free trial

Guru features included

Start free trial
Lumar Logo
4
4.3

Overall score

  • G24.3
  • Capterra4.4
  • GetApp4.3
  • TrustRadius4.4
  • Gartner Peer Insights3.9

Average score across 5 review platforms

Lumar

Enterprise platform for website intelligence

  • Cloud crawling for websites with millions of URLs.
  • Monitoring with alerts for technical regressions.
  • Segmented crawls for large teams.

Top 3 pros

  • Enterprise crawling
  • Monitoring
  • Scalable

Top 3 cons

  • Expensive
  • Overkill for small sites

from $200 / Month

Pro: $600 / Month

Personal Demo

Custom quote

Book a demo
OnCrawl Logo
5
4.0

Overall score

  • G24.0
  • Capterra4.1
  • GetApp4.0
  • TrustRadius4.1
  • Gartner Peer Insights3.6

Average score across 5 review platforms

OnCrawl

Technical SEO platform for large-scale website crawls and log file analysis

Headquarters: France
  • Crawls even very large websites with millions of URLs and uncovers technical issues such as duplicate content, crawl budget waste, or indexing errors.
  • Integrated log file analysis shows which pages are actually visited by search engine crawlers, supplementing raw crawl data.
  • Mainly used by SEO teams of large websites and e-commerce platforms where crawl budget and indexing are business-critical.

Top 3 pros

  • Highly powerful for very large URL volumes
  • Combination of crawl and logfile data
  • Detailed segmentation and comparison features

Top 3 cons

  • Overkill for small websites
  • Onboarding to analysis takes time
  • Pricing above classic SEO tools

Price on request

Details from the provider

Try for free for 14 days

Start free trial
Sitebulb Logo
6
4.0

Overall score

  • G24.0
  • Capterra4.1
  • GetApp4.0
  • TrustRadius4.1
  • Gartner Peer Insights3.6

Average score across 5 review platforms

Sitebulb

Technical SEO auditing tool with visualized website crawls

Headquarters: United Kingdom14-day trial
  • Crawls websites and evaluates technical SEO factors like loading time, internal linking, indexability, and structured data with prioritized recommendations.
  • Results are displayed in visual reports and linking diagrams, which can be exported as PDF or incorporated into client reports.
  • Primarily intended for SEO consultants and agencies who need to regularly and transparently document technical audits for multiple client websites.

Top 3 pros

  • Understandable visualizations even for non-SEO professionals
  • Clear prioritization of technical issues by severity
  • Local and cloud crawls possible

Top 3 cons

  • No rank tracking or backlink module included
  • Large websites require powerful hardware or cloud crawl
  • License per user increases costs for larger teams

Price on request (license per user)

Try for free for 14 days

Try for free for 14 days

Start free trial

How to choose Website Audit in 2026

Website Audit tools consolidate work that teams otherwise split across several point solutions. This list covers 6 vendors from our SEO category that genuinely serve the use case and are available to US buyers. The average overall score across the rated vendors is 4.3 out of 5, and entry pricing ranges from ab 52€ / Monat – ab 200€ / Monat.

Screaming Frog currently leads the list at 4.7/5: The quintessential technical SEO crawler SE Ranking follows closely at 4.6/5 — Affordable all-in-one SEO platform If budget is the deciding factor, SE Ranking offers the lowest entry point at from $52 / month.

You can evaluate most options before any purchase order: Screaming Frog offers a permanently free plan, while SE Ranking, Semrush, OnCrawl and Sitebulb run a free trial. Lumar grant access through a guided demo only — come prepared with seat counts, data volumes and must-have integrations.

Headquarters matter for procurement and data processing: 5 of 6 vendors here are US-based, the rest are European. US teams selling into the EU should confirm data residency options and EU-US Data Privacy Framework participation early.

Pricing and trial options at a glance

VendorStarting priceTry itScoreHeadquarters
Screaming FrogFree to useFree plan4.7Großbritannien
SE Rankingfrom $52 / monthFree trial4.6USA
Semrushfrom $139 / monthFree trial4.4USA
Lumarfrom $200 / MonthDemo / quote4.3–
OnCrawlPrice on requestFree trial4.0Frankreich
SitebulbPrice on request (license per user)Free trial4.0Großbritannien

Six criteria that actually decide the shortlist

Fit with your core workflow

Feature counts matter less than whether the tool runs your main Website Audit workflow without workarounds. Write down the three tasks your team performs daily and test exactly those.

Total cost, not list price

Entry prices such as ab 52€ / Monat – ab 200€ / Monat are typically per seat and month on annual billing. Add extra seats, contact tiers, onboarding fees and paid add-ons before comparing.

Integrations

Check whether your CRM, storefront, analytics and ad accounts connect natively or only through Zapier/Make. Native connectors reduce maintenance and prevent reporting gaps.

Security and compliance

Ask for SOC 2 status, data residency options, retention settings and consent handling. Teams with EU customers should also confirm DPA availability and Data Privacy Framework participation.

Onboarding and support

Implementation packages, response-time commitments and a maintained knowledge base decide whether a tool is still in use after three months. Clarify support tiers before signing.

Exit and data portability

Contract term, notice period and export formats belong in the evaluation. CSV or API exports on demand keep you free to switch later.

Which option fits which team

Solo operators and small teams

Screaming Frog covers the entry level without a big budget. Prioritize fast setup, few required fields and pricing that scales only as you grow.

Mid-market teams with established processes

Screaming Frog and SE Ranking provide the broadest functional base in this list and adapt to existing workflows. Look closely at roles and permissions plus automations that span departments.

Enterprise and regulated industries

Lumar and similar vendors work from custom quotes with SSO, audit logs and named contacts. Contract and security documentation matters more than the list price here.

Common mistakes buyers make

  • Choosing the longest feature list instead of testing the three workflows that drive revenue.
  • Running the trial without real data and without the colleagues who will use the tool daily.
  • Underestimating migration: data cleanup, deduplication and field mapping usually take longer than setup.
  • Ignoring usage-based tiers tied to contacts, seats or send volume — the next tier arrives faster than planned.

Pricing, plans and features change frequently. We re-check the figures against vendors' public pricing pages; the vendor's own terms always take precedence for contract decisions.

How we rate

Every list follows the same four steps – so scores stay comparable across categories.

  1. 1Shortlist: we include vendors that genuinely serve this use case and are available to US teams.
  2. 2Review data: we aggregate ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights into one overall score.
  3. 3Pricing check: entry prices are taken from the vendor's public pricing page in USD, per user and month unless stated otherwise.
  4. 4Context: pros, cons and highlights summarize recurring feedback from the review platforms and the vendors' own documentation.
Independence: rankings are never sold. Some links are affiliate links – the price stays the same for you and does not influence the score.

Frequently asked questions

Which Website Audit tool is the best choice in 2026?

Screaming Frog currently leads this list with an overall score of 4.7 out of 5, averaged across all review platforms. Depending on team size and budget, the other Website Audit vendors above can be the better fit – use the filters to narrow it down.

Is there a free Website Audit tool?

Yes. These vendors offer a free plan or a free trial: Screaming Frog, SE Ranking, Semrush, OnCrawl.

How much does Website Audit cost?

The lowest entry price in this comparison is SE Ranking at ab 52€ / Monat. Prices scale with contacts, users or feature tier.

Related comparisons

Lists with overlapping vendors