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Last updated: August 2026

Mailchimp vs Brevo: The Best Tools Compared in 2026

We reviewed the leading Mailchimp vs Brevo platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and user ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights. 3 vendors from our Comparisons category are compared side by side, with every detail on this page — no extra clicks required.

Scores from 5 review platformsIndependent comparisonTransparent pricing

3 vendors compared

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ActiveCampaign Logo
1
4.4

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.6
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

ActiveCampaign

Best automation depth for mid-market budgets

Headquarters: USAAffiliate programChicago
  • The automation builder allows branched journeys with scoring, split tests, and CRM triggers – at a level typically reserved for enterprise suites.
  • Over 900 recipes provide ready-to-use journeys for onboarding, abandoned carts, and re-engagement.
  • Sales CRM and email marketing access the same contact data at no extra cost.

Top 3 pros

  • Very powerful automations
  • Pre-built journey templates
  • Good value for money

Top 3 cons

  • Interface with a learning curve
  • Price increases with contact count
  • Less visual reporting

from $15 / month

Pro: $145 / month

Try for free for 14 days

incl. Migration assistance

Start free trial
Brevo Logo
2
4.3

Overall score

  • G24.4
  • Capterra4.5
  • GetApp4.5
  • TrustRadius4.3
  • Gartner Peer Insights4.0

Average score across 5 review platforms

Brevo

Email, SMS, and chat with EU hosting

Headquarters: FranceAffiliate programParis; incl. CRM module
  • Billing based on emails sent, not contacts – significantly cheaper for large lists with low engagement.
  • Transactional emails, newsletters, SMS, and WhatsApp run through a single interface and API.
  • Data centers in the EU and a DPA available starting with the free plan.

Top 3 pros

  • Billing based on sending volume
  • EU hosting and DPA
  • Powerful transactional email API

Top 3 cons

  • Delivery rate for bulk sending fluctuates
  • Less comfortable editor
  • Slow support for Free Plan

from $9 / month

Pro: $65 / month

Free Plan

300 emails per day

Start free trial
Mailchimp Logo
3
4.2

Overall score

  • G24.3
  • Capterra4.5
  • GetApp4.5
  • TrustRadius4.1
  • Gartner Peer Insights3.5

Average score across 5 review platforms

Mailchimp

Beginner-friendly classic with a massive ecosystem

Headquarters: USAAtlanta (Intuit)
  • The editor and template library remain among the most accessible on the market – launch your first campaign in under an hour.
  • Nearly every store, CMS, and form tool comes with a ready-made Mailchimp integration.
  • Content Optimizer and Send Time Optimization available at no extra cost.

Top 3 pros

  • Very easy to get started
  • Largest integration ecosystem
  • Good templates

Top 3 cons

  • Price increases sharply with contacts
  • Less depth in automations
  • Data processing in the US

from $13 / month

Pro: $100 / month

Free Plan

up to 500 contacts

Start free trial

How to choose Mailchimp vs Brevo in 2026

Mailchimp vs Brevo tools consolidate work that teams otherwise split across several point solutions. This list covers 3 vendors from our Comparisons category that genuinely serve the use case and are available to US buyers. The average overall score across the rated vendors is 4.3 out of 5, and entry pricing ranges from ab 9€ / Monat – ab 15€ / Monat.

ActiveCampaign currently leads the list at 4.4/5: Best automation depth for mid-market budgets Brevo follows closely at 4.3/5 — Email, SMS, and chat with EU hosting If budget is the deciding factor, Brevo offers the lowest entry point at from $9 / month.

You can evaluate most options before any purchase order: Brevo and Mailchimp offer a permanently free plan, while ActiveCampaign run a free trial.

Headquarters matter for procurement and data processing: 2 of 3 vendors here are US-based, the rest are European. US teams selling into the EU should confirm data residency options and EU-US Data Privacy Framework participation early.

Pricing and trial options at a glance

VendorStarting priceTry itScoreHeadquarters
ActiveCampaignfrom $15 / monthFree trial4.4USA
Brevofrom $9 / monthFree plan4.3Frankreich
Mailchimpfrom $13 / monthFree plan4.2USA

Six criteria that actually decide the shortlist

Fit with your core workflow

Feature counts matter less than whether the tool runs your main Mailchimp vs Brevo workflow without workarounds. Write down the three tasks your team performs daily and test exactly those.

Total cost, not list price

Entry prices such as ab 9€ / Monat – ab 15€ / Monat are typically per seat and month on annual billing. Add extra seats, contact tiers, onboarding fees and paid add-ons before comparing.

Integrations

Check whether your CRM, storefront, analytics and ad accounts connect natively or only through Zapier/Make. Native connectors reduce maintenance and prevent reporting gaps.

Security and compliance

Ask for SOC 2 status, data residency options, retention settings and consent handling. Teams with EU customers should also confirm DPA availability and Data Privacy Framework participation.

Onboarding and support

Implementation packages, response-time commitments and a maintained knowledge base decide whether a tool is still in use after three months. Clarify support tiers before signing.

Exit and data portability

Contract term, notice period and export formats belong in the evaluation. CSV or API exports on demand keep you free to switch later.

Which option fits which team

Solo operators and small teams

Brevo covers the entry level without a big budget. Prioritize fast setup, few required fields and pricing that scales only as you grow.

Mid-market teams with established processes

ActiveCampaign and Brevo provide the broadest functional base in this list and adapt to existing workflows. Look closely at roles and permissions plus automations that span departments.

Enterprise and regulated industries

Mailchimp and similar vendors work from custom quotes with SSO, audit logs and named contacts. Contract and security documentation matters more than the list price here.

Common mistakes buyers make

  • Choosing the longest feature list instead of testing the three workflows that drive revenue.
  • Running the trial without real data and without the colleagues who will use the tool daily.
  • Underestimating migration: data cleanup, deduplication and field mapping usually take longer than setup.
  • Ignoring usage-based tiers tied to contacts, seats or send volume — the next tier arrives faster than planned.

Pricing, plans and features change frequently. We re-check the figures against vendors' public pricing pages; the vendor's own terms always take precedence for contract decisions.

How we rate

Every list follows the same four steps – so scores stay comparable across categories.

  1. 1Shortlist: we include vendors that genuinely serve this use case and are available to US teams.
  2. 2Review data: we aggregate ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights into one overall score.
  3. 3Pricing check: entry prices are taken from the vendor's public pricing page in USD, per user and month unless stated otherwise.
  4. 4Context: pros, cons and highlights summarize recurring feedback from the review platforms and the vendors' own documentation.
Independence: rankings are never sold. Some links are affiliate links – the price stays the same for you and does not influence the score.

Frequently asked questions

Which Mailchimp vs Brevo tool is the best choice in 2026?

ActiveCampaign currently leads this list with an overall score of 4.4 out of 5, averaged across all review platforms. Depending on team size and budget, the other Mailchimp vs Brevo vendors above can be the better fit – use the filters to narrow it down.

Is there a free Mailchimp vs Brevo tool?

Yes. These vendors offer a free plan or a free trial: ActiveCampaign, Brevo, Mailchimp.

How much does Mailchimp vs Brevo cost?

The lowest entry price in this comparison is Brevo at ab 9€ / Monat. Prices scale with contacts, users or feature tier.

Related comparisons

Lists with overlapping vendors