Last updated: August 2026

Mobile Analytics: The Best Tools Compared in 2026

We reviewed the leading Mobile Analytics platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and more than 12,000 verified user reviews from G2, Capterra, GetApp and Trustpilot. 6 vendors from our Mobile Marketing category are compared side by side, with every detail on this page — no extra clicks required.

12,480 reviews analyzedIndependent editorial teamReviewed monthly

6 vendors compared

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4.5

Overall score

G24.5
Capterra4.6
GetApp4.5
OMR Reviews4.6
Trustpilot4.1

Average score across 5 review platforms

Amplitude

Product analytics with experiment platform

Headquarters: USAProduct Analytics; Product/Mobile Analytics

Behavioral cohorts and journey analyses.
A/B testing and feature flags integrated.
Warehouse-native options.

Top 3 pros

Very Powerful
Testing integrated
Generous Free Plan

Top 3 cons

Complex at depth
Prices rise sharply

from $49 / Month

Pro: $149 / month

Free Plan

50 Million Events/Month

Start free trial

4.5

Overall score

G24.5
Capterra4.6
GetApp4.5
OMR Reviews4.6
Trustpilot4.1

Average score across 5 review platforms

Mixpanel

Product analytics for web and app teams

Headquarters: USAAnalytics; Product Analytics

Analyze funnels, retention, and flows without SQL.
Very generous Free Plan.
Self-service for product teams.

Top 3 pros

Strong funnel reporting
Generous Free Plan
Fast

Top 3 cons

Price increases with events
Weak marketing attribution

from $24 / month

Pro: $89 / month

Free Plan

20 Million Events/Month

Start free trial

4.4

Overall score

G24.4
Capterra4.5
GetApp4.4
OMR Reviews4.5
Trustpilot4.0

Average score across 5 review platforms

Adjust

Mobile attribution from Berlin

Headquarters: GermanyBerlin; Attribution/Analytics; Berlin; Mobile Attribution (AppLovin)

Attribution across all channels, including SKAN.
Fraud prevention included.
German provider, DSGVO-compliant.

Top 3 pros

German Provider
SKAN-strong
Fraud Protection

Top 3 cons

Expensive
Setup requires developers

from $500 / month

Pro: $1500 / month

Personal Demo

Custom quote

Book a demo

4.4

Overall score

G24.4
Capterra4.5
GetApp4.4
OMR Reviews4.5
Trustpilot4.0

Average score across 5 review platforms

AppsFlyer

Market leader for mobile attribution

Headquarters: IsraelAttribution; Mobile Attribution

Attribution for all networks and channels.
Deep linking (OneLink) included.
Largest Partner Ecosystem.

Top 3 pros

Market Leader
Many integrations
OneLink

Top 3 cons

Quickly becomes expensive
Complex

Free to use

Pro: $1000 / month

Free Plan

Basic free

Book a demo

4.4

Overall score

G24.4
Capterra4.5
GetApp4.4
OMR Reviews4.5
Trustpilot4.0

Average score across 5 review platforms

Firebase

Google's App Platform with Analytics

Headquarters: USAFCM/Analytics

Analytics, Crashlytics, Push, and Remote Config for free.
Standard for app development.
Scales with Google Cloud.

Top 3 pros

Free
Complete platform
Standard

Top 3 cons

Google dependency
Check data privacy

Free to use

Enterprise on request

Free Plan

Spark Plan Free

Start free trial

4.4

Overall score

G24.4
Capterra4.5
GetApp4.4
OMR Reviews4.5
Trustpilot4.0

Average score across 5 review platforms

CleverTap

Mobile marketing with strong segmentation

Headquarters: USAEngagement

Analytics and engagement in one platform.
AI-powered segmentation.
Push, In-App, Email, and WhatsApp.

Top 3 pros

All-in-One Mobile
Powerful Segments
Good value for money

Top 3 cons

Complex Setup
Dense UI

from $75 / month

Pro: $300 / month

Personal Demo

Custom quote

Book a demo