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Last updated: August 2026

Push Notifications: The Best Tools Compared in 2026

We reviewed the leading Push Notifications platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and user ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights. 12 vendors from our Mobile Marketing category are compared side by side, with every detail on this page — no extra clicks required.

Scores from 5 review platformsIndependent comparisonTransparent pricing

12 vendors compared

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Postscript Logo
1
4.6

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.6
  • TrustRadius4.7
  • Gartner Peer Insights4.2

Average score across 5 review platforms

Postscript

SMS marketing built for Shopify merchants

  • Native Shopify data powers segments and flows.
  • Two-way conversations convert browsers into buyers.
  • Usage-based pricing scales with revenue.

Top 3 pros

  • Shopify-native
  • Easy to start
  • Great support

Top 3 cons

  • Shopify only
  • Message fees add up

from $100 / month

Pro: $500 / month

Free Plan

free trial credits

Start free trial
SimpleTexting Logo
2
4.6

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.6
  • TrustRadius4.7
  • Gartner Peer Insights4.2

Average score across 5 review platforms

SimpleTexting

Business texting for small and mid-size teams

  • Mass texting, keywords and two-way inbox.
  • Drip campaigns and autoresponders included.
  • Free incoming messages on every plan.

Top 3 pros

  • Very easy to use
  • Transparent pricing
  • Solid support

Top 3 cons

  • Limited e-commerce automation
  • Basic reporting

from $39 / month

Pro: $99 / month

Try for free for 14 days

Start free trial
OneSignal Logo
3
4.5

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

OneSignal

Leading Push Notification Platform

Headquarters: USAPush; Free Plan
  • Push for web, iOS, and Android from one dashboard.
  • Segmentation and A/B testing.
  • In-app messages and email included.

Top 3 pros

  • Generous Free Plan
  • Many channels
  • Simple SDKs

Top 3 cons

  • Price based on subscribers
  • Journeys only at higher tiers

from $9 / month

Pro: $99 / month

Free Plan

10k Subscribers Free

Start free trial
Attentive Logo
4
4.5

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

Attentive

Enterprise SMS marketing for retail brands

  • Two-tap signup units grow SMS lists quickly.
  • Compliance and carrier management handled for you.
  • Deep Shopify and Klaviyo integrations.

Top 3 pros

  • Best-in-class list growth
  • Strong compliance
  • Proven retail results

Top 3 cons

  • Enterprise pricing
  • Annual contracts

from $400 / month

Pro: $1500 / month

Personal Demo

Custom quote

Book a demo
PushEngage Logo
5
4.4

Overall score

  • G24.4
  • Capterra4.5
  • GetApp4.4
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

PushEngage

Simple Web Push Notifications

Headquarters: USAAffiliate programWeb Push
  • Web Push set up in minutes.
  • Automations like abandoned cart reminders.
  • Segmentation and drip campaigns.

Top 3 pros

  • Simple
  • Affordable
  • Automations

Top 3 cons

  • Web Push only
  • Limited design options

from $9 / month

Pro: $19 / month

Free Plan

200 Subscribers Free

Start free trial
CleverTap Logo
6
4.4

Overall score

  • G24.4
  • Capterra4.5
  • GetApp4.4
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

CleverTap

Mobile marketing with strong segmentation

Headquarters: USAEngagement
  • Analytics and engagement in one platform.
  • AI-powered segmentation.
  • Push, In-App, Email, and WhatsApp.

Top 3 pros

  • All-in-One Mobile
  • Powerful Segments
  • Good value for money

Top 3 cons

  • Complex Setup
  • Dense UI

from $75 / month

Pro: $300 / month

Personal Demo

Custom quote

Book a demo
Firebase Logo
7
4.4

Overall score

  • G24.4
  • Capterra4.5
  • GetApp4.4
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

Firebase

Google's App Platform with Analytics

Headquarters: USAFCM/Analytics
  • Analytics, Crashlytics, Push, and Remote Config for free.
  • Standard for app development.
  • Scales with Google Cloud.

Top 3 pros

  • Free
  • Complete platform
  • Standard

Top 3 cons

  • Google dependency
  • Check data privacy

Free to use

Enterprise on request

Free Plan

Spark Plan Free

Start free trial
EZ Texting Logo
8
4.3

Overall score

  • G24.3
  • Capterra4.4
  • GetApp4.3
  • TrustRadius4.4
  • Gartner Peer Insights3.9

Average score across 5 review platforms

EZ Texting

Entry-level SMS platform for local businesses

  • Shortcode and toll-free options for quick launch.
  • Templates and image texting for promotions.
  • Built-in compliance guidance.

Top 3 pros

  • Cheap to start
  • Simple interface
  • Good templates

Top 3 cons

  • Feature depth is limited
  • Add-on fees

from $25 / month

Pro: $75 / month

Try for free for 14 days

Start free trial
Airship Logo
9
4.2

Overall score

  • G24.2
  • Capterra4.3
  • GetApp4.2
  • TrustRadius4.3
  • Gartner Peer Insights3.8

Average score across 5 review platforms

Airship

Enterprise Mobile Engagement

Headquarters: USAPush/CEP
  • Orchestrated Push, In-App, SMS, and Wallet cards.
  • Highly scalable for large apps.
  • No-code native app experiences.

Top 3 pros

  • Enterprise-ready
  • Many channels
  • Scalable

Top 3 cons

  • Very expensive
  • Complex

from $1000 / month

Pro: $3000 / month

Personal Demo

Custom quote

Book a demo
Batch Logo
10
4.0

Overall score

  • G24.0
  • Capterra4.1
  • GetApp4.0
  • TrustRadius4.1
  • Gartner Peer Insights3.6

Average score across 5 review platforms

Batch

Push Notifications and Mobile CRM for app-driven brands

Headquarters: FranceParis; Push/CRM
  • French platform for push, in-app, and SMS communication with segmentation based on app behavior, purchase history, and location.
  • Automated journeys reactivate inactive users, guide onboarding flows, and trigger abandoned cart reminders.
  • Data centers in the EU and a data protection-friendly setup simplify GDPR assessment compared to US providers.

Top 3 pros

  • EU hosting and GDPR-friendly setup
  • Strong segmentation based on in-app behavior
  • Push, in-app, and SMS in one journey

Top 3 cons

  • Focus on mobile, no full-fledged email marketing
  • SDK integration requires app development
  • German-speaking support limited

Price by MAU

Enterprise on request

Personal Demo

Custom quote

Book a demo
MoEngage Logo
11
3.9

Overall score

  • G23.9
  • Capterra4.0
  • GetApp3.9
  • TrustRadius4.0
  • Gartner Peer Insights3.5

Average score across 5 review platforms

MoEngage

Customer Engagement Platform with a focus on Mobile Push and App Marketing

Headquarters: USAEngagement
  • Engagement platform for app- and mobile-first brands, unifying push notifications, in-app messaging, email, and SMS on a shared data foundation.
  • SDKs for iOS and Android, plus integrations with analytics tools, capture app events in real-time for trigger campaigns.
  • Especially relevant for app-driven businesses like e-commerce and FinTech apps looking to boost user retention via push and in-app messages.

Top 3 pros

  • Strong focus on app and mobile engagement
  • Good SDK integration for iOS and Android
  • Real-time trigger campaigns

Top 3 cons

  • Less specialized for pure web or email-focused brands
  • SDK implementation requires developer resources
  • No German-speaking support

Price on request

Volume-based licensing

Personal Demo

Custom quote

Book a demo

How to choose Push Notifications in 2026

Push Notifications tools consolidate work that teams otherwise split across several point solutions. This list covers 12 vendors from our Mobile Marketing category that genuinely serve the use case and are available to US buyers. The average overall score across the rated vendors is 4.3 out of 5, and entry pricing ranges from ab 9€ / Monat – ab 1500€ / Monat.

Postscript currently leads the list at 4.6/5: SMS marketing built for Shopify merchants SimpleTexting follows closely at 4.6/5 — Business texting for small and mid-size teams If budget is the deciding factor, OneSignal offers the lowest entry point at from $9 / month.

You can evaluate most options before any purchase order: Postscript, OneSignal, PushEngage and Firebase offer a permanently free plan, while SimpleTexting and EZ Texting run a free trial. Attentive, Braze, CleverTap and Airship grant access through a guided demo only — come prepared with seat counts, data volumes and must-have integrations.

Headquarters matter for procurement and data processing: 11 of 12 vendors here are US-based, the rest are European. US teams selling into the EU should confirm data residency options and EU-US Data Privacy Framework participation early.

Pricing and trial options at a glance

VendorStarting priceTry itScoreHeadquarters
Postscriptfrom $100 / monthFree plan4.6–
SimpleTextingfrom $39 / monthFree trial4.6–
OneSignalfrom $9 / monthFree plan4.5USA
Attentivefrom $400 / monthDemo / quote4.5–
PushEngagefrom $9 / monthFree plan4.4USA
Brazefrom $1500 / monthDemo / quote4.4USA
CleverTapfrom $75 / monthDemo / quote4.4USA
FirebaseFree to useFree plan4.4USA

Six criteria that actually decide the shortlist

Fit with your core workflow

Feature counts matter less than whether the tool runs your main Push Notifications workflow without workarounds. Write down the three tasks your team performs daily and test exactly those.

Total cost, not list price

Entry prices such as ab 9€ / Monat – ab 1500€ / Monat are typically per seat and month on annual billing. Add extra seats, contact tiers, onboarding fees and paid add-ons before comparing.

Integrations

Check whether your CRM, storefront, analytics and ad accounts connect natively or only through Zapier/Make. Native connectors reduce maintenance and prevent reporting gaps.

Security and compliance

Ask for SOC 2 status, data residency options, retention settings and consent handling. Teams with EU customers should also confirm DPA availability and Data Privacy Framework participation.

Onboarding and support

Implementation packages, response-time commitments and a maintained knowledge base decide whether a tool is still in use after three months. Clarify support tiers before signing.

Exit and data portability

Contract term, notice period and export formats belong in the evaluation. CSV or API exports on demand keep you free to switch later.

Which option fits which team

Solo operators and small teams

Postscript covers the entry level without a big budget. Prioritize fast setup, few required fields and pricing that scales only as you grow.

Mid-market teams with established processes

Postscript and SimpleTexting provide the broadest functional base in this list and adapt to existing workflows. Look closely at roles and permissions plus automations that span departments.

Enterprise and regulated industries

Attentive and similar vendors work from custom quotes with SSO, audit logs and named contacts. Contract and security documentation matters more than the list price here.

Common mistakes buyers make

  • Choosing the longest feature list instead of testing the three workflows that drive revenue.
  • Running the trial without real data and without the colleagues who will use the tool daily.
  • Underestimating migration: data cleanup, deduplication and field mapping usually take longer than setup.
  • Ignoring usage-based tiers tied to contacts, seats or send volume — the next tier arrives faster than planned.

Pricing, plans and features change frequently. We re-check the figures against vendors' public pricing pages; the vendor's own terms always take precedence for contract decisions.

How we rate

Every list follows the same four steps – so scores stay comparable across categories.

  1. 1Shortlist: we include vendors that genuinely serve this use case and are available to US teams.
  2. 2Review data: we aggregate ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights into one overall score.
  3. 3Pricing check: entry prices are taken from the vendor's public pricing page in USD, per user and month unless stated otherwise.
  4. 4Context: pros, cons and highlights summarize recurring feedback from the review platforms and the vendors' own documentation.
Independence: rankings are never sold. Some links are affiliate links – the price stays the same for you and does not influence the score.

Frequently asked questions

Which Push Notifications tool is the best choice in 2026?

Postscript currently leads this list with an overall score of 4.6 out of 5, averaged across all review platforms. Depending on team size and budget, the other Push Notifications vendors above can be the better fit – use the filters to narrow it down.

Is there a free Push Notifications tool?

Yes. These vendors offer a free plan or a free trial: Postscript, SimpleTexting, OneSignal, PushEngage.

How much does Push Notifications cost?

The lowest entry price in this comparison is OneSignal at ab 9€ / Monat. Prices scale with contacts, users or feature tier.