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Last updated: August 2026

Event Software: The Best Tools Compared in 2026

We reviewed the leading Event Software platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and user ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights. 11 vendors from our Event Marketing category are compared side by side, with every detail on this page — no extra clicks required.

Scores from 5 review platformsIndependent comparisonTransparent pricing

11 vendors compared

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Sweap Logo
1
4.6

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.6
  • TrustRadius4.7
  • Gartner Peer Insights4.2

Average score across 5 review platforms

Sweap

Event Management from Berlin

Headquarters: GermanyBerlin; GDPR Guest Management
  • Guest management, invitations, and check-in.
  • GDPR-compliant, German provider.
  • Automations for event emails.

Top 3 pros

  • German Provider
  • DSGVO compliant
  • Modern

Top 3 cons

  • Less known
  • No ticketing focus

from $290 / Month

Pro: $890 / month

Personal Demo

free consultation

Book a demo
BigMarker Logo
2
4.6

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.6
  • TrustRadius4.7
  • Gartner Peer Insights4.2

Average score across 5 review platforms

BigMarker

Browser-based webinars and virtual events

  • No downloads for attendees – runs in the browser.
  • Automated and evergreen webinar formats.
  • White-label branding throughout.

Top 3 pros

  • Very flexible
  • Good automation
  • Strong branding

Top 3 cons

  • Admin UI is complex
  • Pricing on request

from $99 / month

Pro: $499 / month

Personal Demo

Custom quote

Book a demo
EventMobi Logo
3
4.5

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

EventMobi

Event apps and registration

  • Event app with agenda, networking, and gamification.
  • Registration and check-in included.
  • Good support.

Top 3 pros

  • Powerful app
  • Gamification
  • Support

Top 3 cons

  • Opaque Pricing
  • Limited design options

from $300 / month

Pro: $900 / month

Personal Demo

Custom quote

Book a demo
Bizzabo Logo
4
4.3

Overall score

  • G24.3
  • Capterra4.4
  • GetApp4.3
  • TrustRadius4.4
  • Gartner Peer Insights3.9

Average score across 5 review platforms

Bizzabo

Event Experience Platform for Conferences

Headquarters: USA
  • Registration, app, and networking combined.
  • Strong for hybrid conferences.
  • Sponsor management included.

Top 3 pros

  • Conference Focus
  • Great app
  • Networking

Top 3 cons

  • Expensive
  • Enterprise-oriented

from $500 / month

Pro: $2000 / Month

Personal Demo

Custom quote

Book a demo
Eventbrite Logo
5
4.3

Overall score

  • G24.3
  • Capterra4.4
  • GetApp4.3
  • TrustRadius4.4
  • Gartner Peer Insights3.9

Average score across 5 review platforms

Eventbrite

Best-Known Ticketing Platform

Headquarters: USATicketing/Events
  • Event page and ticketing live in minutes.
  • Marketplace reach for more sales.
  • Check-in app included.

Top 3 pros

  • Go Live Quickly
  • Marketplace
  • Well-known

Top 3 cons

  • Fees per Ticket
  • Limited Branding

Fee per Ticket

Pro Tools for Organizers

Free Plan

Fee Per Ticket Only

Start free trial
Cvent Logo
6
4.2

Overall score

  • G24.2
  • Capterra4.3
  • GetApp4.2
  • TrustRadius4.3
  • Gartner Peer Insights3.8

Average score across 5 review platforms

Cvent

Enterprise Event Management Platform

Headquarters: USAEnterprise Events
  • Complete event lifecycle management.
  • Venue Sourcing and Budget Tools.
  • For corporate event programs.

Top 3 pros

  • Enterprise Standard
  • Complete
  • Scalable

Top 3 cons

  • Very expensive
  • Complex

from $1000 / month

Pro: $5000 / Month

Personal Demo

Custom quote

Book a demo
RingCentral Events Logo
7
4.2

Overall score

  • G24.2
  • Capterra4.3
  • GetApp4.2
  • TrustRadius4.3
  • Gartner Peer Insights3.8

Average score across 5 review platforms

RingCentral Events

Virtual Events (formerly Hopin)

Headquarters: United KingdomFormerly Hopin
  • Virtual venue with stages, sessions, and networking.
  • Expo areas for sponsors.
  • Hybrid-ready.

Top 3 pros

  • Virtual Venue
  • Networking
  • Proven

Top 3 cons

  • Prices increased
  • Attendee limits

from $99 / month

Pro: $299 / Month

Try for free for 14 days

Start free trial
ON24 Logo
8
4.2

Overall score

  • G24.2
  • Capterra4.3
  • GetApp4.2
  • TrustRadius4.3
  • Gartner Peer Insights3.8

Average score across 5 review platforms

ON24

Enterprise webinar platform with deep engagement data

  • Engagement scoring feeds marketing automation.
  • Branded consoles and resource widgets.
  • Always-on content hubs extend webinar life.

Top 3 pros

  • Rich analytics
  • Enterprise controls
  • Strong MAP integrations

Top 3 cons

  • Expensive
  • Console design is rigid

from $1000 / month

Pro: $2500 / month

Personal Demo

Custom quote

Book a demo
Swapcard Logo
9
4.1

Overall score

  • G24.1
  • Capterra4.2
  • GetApp4.1
  • TrustRadius4.2
  • Gartner Peer Insights3.7

Average score across 5 review platforms

Swapcard

Event app and matchmaking platform for trade shows and conferences

Headquarters: FranceParis
  • Provides event apps with networking, AI-powered matchmaking, agenda management, and exhibitor profiles for physical, virtual, and hybrid events.
  • Integrations with CRM and marketing automation systems transfer leads, appointments, and contact scans directly into downstream sales processes.
  • Especially for trade show organizers and conference planners looking to bundle networking features and exhibitor lead capture into one app.

Top 3 pros

  • AI-powered matchmaking for relevant connections
  • Good lead capture for exhibitors included
  • Works for physical, virtual, and hybrid events

Top 3 cons

  • Setup for large events requires lead time
  • Pricing depends on attendee count and increases for large events
  • Custom app branding only available in higher-tier packages

Price upon request (per event)

Tiered pricing based on attendee count

Personal Demo

Custom quote

Book a demo
Splash Logo
10
4.0

Overall score

  • G24.0
  • Capterra4.1
  • GetApp4.0
  • TrustRadius4.1
  • Gartner Peer Insights3.6

Average score across 5 review platforms

Splash

Event marketing platform for invitations, landing pages, and event analytics

Headquarters: USA
  • Creates event landing pages, invitation emails, and registration forms for physical, virtual, and hybrid events without developer resources.
  • Integrations with Salesforce, Marketo, and other CRM/marketing automation systems automatically transfer registrations and participation data into existing lead processes.
  • Used by marketing teams who regularly plan events as part of their demand generation strategy and need to track success per event.

Top 3 pros

  • Quick creation of brand-compliant event pages
  • Good CRM integration for lead handover
  • Comparable reporting across multiple events

Top 3 cons

  • Enterprise pricing level without small entry-level plan
  • Overkill for simple, one-off events
  • Customizations beyond templates are limited

Price on request

License based on event volume

Personal Demo

Custom quote

Book a demo
Brella Logo
11
3.9

Overall score

  • G23.9
  • Capterra4.0
  • GetApp3.9
  • TrustRadius4.0
  • Gartner Peer Insights3.5

Average score across 5 review platforms

Brella

Event platform with AI matchmaking for networking formats

Headquarters: Finland
  • Event software from Finland centered on matchmaking: attendees input interests and receive matching conversation partners with meeting suggestions.
  • Covers hybrid and on-site events – agenda, sponsor profiles, ticketing integration, and 1:1 meetings run in one app.
  • Lead capture for exhibitors, including notes and CRM export, makes trade show ROI trackable.

Top 3 pros

  • Best matchmaking in the segment
  • Sponsor and lead functions for exhibitors
  • EU provider with European hosting

Top 3 cons

  • Overkill for small webinars
  • No integrated streaming studio
  • Price on request, no self-service

Price per event

Annual license on request

Personal Demo

Custom quote

Book a demo

How to choose Event Software in 2026

Event Software tools consolidate work that teams otherwise split across several point solutions. This list covers 11 vendors from our Event Marketing category that genuinely serve the use case and are available to US buyers. The average overall score across the rated vendors is 4.3 out of 5, and entry pricing ranges from ab 99€ / Monat – ab 1000€ / Monat.

Sweap currently leads the list at 4.6/5: Event Management from Berlin BigMarker follows closely at 4.6/5 — Browser-based webinars and virtual events If budget is the deciding factor, BigMarker offers the lowest entry point at from $99 / month.

You can evaluate most options before any purchase order: Eventbrite offers a permanently free plan, while RingCentral Events run a free trial. Sweap, BigMarker, EventMobi and Bizzabo grant access through a guided demo only — come prepared with seat counts, data volumes and must-have integrations.

Headquarters matter for procurement and data processing: 8 of 11 vendors here are US-based, the rest are European. US teams selling into the EU should confirm data residency options and EU-US Data Privacy Framework participation early.

Pricing and trial options at a glance

VendorStarting priceTry itScoreHeadquarters
Sweapfrom $290 / MonthDemo / quote4.6Deutschland
BigMarkerfrom $99 / monthDemo / quote4.6–
EventMobifrom $300 / monthDemo / quote4.5–
Bizzabofrom $500 / monthDemo / quote4.3USA
EventbriteFee per TicketFree plan4.3USA
Cventfrom $1000 / monthDemo / quote4.2USA
RingCentral Eventsfrom $99 / monthFree trial4.2Großbritannien
ON24from $1000 / monthDemo / quote4.2–

Six criteria that actually decide the shortlist

Fit with your core workflow

Feature counts matter less than whether the tool runs your main Event Software workflow without workarounds. Write down the three tasks your team performs daily and test exactly those.

Total cost, not list price

Entry prices such as ab 99€ / Monat – ab 1000€ / Monat are typically per seat and month on annual billing. Add extra seats, contact tiers, onboarding fees and paid add-ons before comparing.

Integrations

Check whether your CRM, storefront, analytics and ad accounts connect natively or only through Zapier/Make. Native connectors reduce maintenance and prevent reporting gaps.

Security and compliance

Ask for SOC 2 status, data residency options, retention settings and consent handling. Teams with EU customers should also confirm DPA availability and Data Privacy Framework participation.

Onboarding and support

Implementation packages, response-time commitments and a maintained knowledge base decide whether a tool is still in use after three months. Clarify support tiers before signing.

Exit and data portability

Contract term, notice period and export formats belong in the evaluation. CSV or API exports on demand keep you free to switch later.

Which option fits which team

Solo operators and small teams

Eventbrite covers the entry level without a big budget. Prioritize fast setup, few required fields and pricing that scales only as you grow.

Mid-market teams with established processes

Sweap and BigMarker provide the broadest functional base in this list and adapt to existing workflows. Look closely at roles and permissions plus automations that span departments.

Enterprise and regulated industries

Sweap and similar vendors work from custom quotes with SSO, audit logs and named contacts. Contract and security documentation matters more than the list price here.

Common mistakes buyers make

  • Choosing the longest feature list instead of testing the three workflows that drive revenue.
  • Running the trial without real data and without the colleagues who will use the tool daily.
  • Underestimating migration: data cleanup, deduplication and field mapping usually take longer than setup.
  • Ignoring usage-based tiers tied to contacts, seats or send volume — the next tier arrives faster than planned.

Pricing, plans and features change frequently. We re-check the figures against vendors' public pricing pages; the vendor's own terms always take precedence for contract decisions.

How we rate

Every list follows the same four steps – so scores stay comparable across categories.

  1. 1Shortlist: we include vendors that genuinely serve this use case and are available to US teams.
  2. 2Review data: we aggregate ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights into one overall score.
  3. 3Pricing check: entry prices are taken from the vendor's public pricing page in USD, per user and month unless stated otherwise.
  4. 4Context: pros, cons and highlights summarize recurring feedback from the review platforms and the vendors' own documentation.
Independence: rankings are never sold. Some links are affiliate links – the price stays the same for you and does not influence the score.

Frequently asked questions

Which Event Software tool is the best choice in 2026?

Sweap currently leads this list with an overall score of 4.6 out of 5, averaged across all review platforms. Depending on team size and budget, the other Event Software vendors above can be the better fit – use the filters to narrow it down.

Is there a free Event Software tool?

Yes. These vendors offer a free plan or a free trial: Eventbrite, RingCentral Events.

How much does Event Software cost?

The lowest entry price in this comparison is BigMarker at ab 99€ / Monat. Prices scale with contacts, users or feature tier.