findmarketingtools.com Logo
ENDE
Last updated:

HubSpot vs Brevo: The Best Tools Compared in 2026

We reviewed the leading HubSpot vs Brevo tools for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and verified user ratings from G2, Capterra, GetApp and TrustRadius where available. 6 vendors from our Comparisons category are compared side by side, with every detail on this page — no extra clicks required. Featured vendors include ActiveCampaign, HubSpot and Brevo.

HubSpot vs Brevo: The Best Tools Compared in 2026
Scores from 5 review platformsIndependent comparisonTransparent pricing

6 vendors compared

Tool finder

Find the right HubSpot vs Brevo solution in 30 seconds

Question 1 of 3

How big is your team?

Filters
6 of 6 vendors

Offer

Price / month

Rating

Sorting

ActiveCampaign Logo
1

No portal ratings yet

ActiveCampaign

Best automation depth for mid-market budgets

Headquarters: USAAffiliate programChicago
  • The automation builder allows branched journeys with scoring, split tests, and CRM triggers – at a level typically reserved for enterprise suites.
  • Over 900 recipes provide ready-to-use journeys for onboarding, abandoned carts, and re-engagement.
  • Sales CRM and email marketing access the same contact data at no extra cost.

Top 3 pros

  • Very powerful automations
  • Pre-built journey templates
  • Good value for money

Top 3 cons

  • Interface with a learning curve
  • Price increases with contact count
  • Less visual reporting

from $15 / month

Pro: $145 / month

Live price

14-day free trial

checked 10/16/2026 · Source

Try for free for 14 days

incl. Migration assistance

Start free trial
HubSpot Logo
2

No portal ratings yet

HubSpot

Best All-in-One Platform with Free Entry

Headquarters: USAAffiliate program30% recurring / 180-day cookie; Forever Free; Enterprise Plan; Event Workflows; Free CRM; AI CRM; Startup Discounts; Overview/Comparison Page
  • Sales, Marketing, Service, and CMS run on a common data model – one contact, one history, no sync issues between tools.
  • The free plan already includes contact management, email tracking, meeting links, and forms, and can be expanded without migration.
  • Over 1,500 integrations and a mature API make HubSpot the hub for existing tool landscapes.

Top 3 pros

  • One system for Marketing, Sales, and Service
  • Excellent onboarding and learning resources
  • Scales from startup to enterprise

Top 3 cons

  • Significant price jump to Professional
  • Contact-based billing quickly becomes expensive
  • Annual contracts with fixed terms

from $20 / month

Pro: $890 / month

Free Plan

Perpetually, no credit card required

Start free trial
Brevo Logo
3

No portal ratings yet

Brevo

Email, SMS, and chat with EU hosting

Headquarters: FranceAffiliate programParis; incl. CRM module
  • Billing based on emails sent, not contacts – significantly cheaper for large lists with low engagement.
  • Transactional emails, newsletters, SMS, and WhatsApp run through a single interface and API.
  • Data centers in the EU and a DPA available starting with the free plan.

Top 3 pros

  • Billing based on sending volume
  • EU hosting and DPA
  • Powerful transactional email API

Top 3 cons

  • Delivery rate for bulk sending fluctuates
  • Less comfortable editor
  • Slow support for Free Plan

from $9 / month

Pro: $65 / month

Live price

Free plan

checked 10/16/2026 · Source

Free Plan

300 emails per day

Start free trial
Freshsales Logo
4

No portal ratings yet

Freshsales

Sales CRM with built-in telephony

Headquarters: USAAffiliate programFree Plan
  • Phone, email, and chat directly in the CRM.
  • Freddy AI scores deals and suggests next steps.
  • Automations for sequences and follow-ups.

Top 3 pros

  • Integrated telephony
  • Good value for money
  • AI support

Top 3 cons

  • Basic reporting is weak
  • Ecosystem smaller than HubSpot

from $11 / month

Pro: $39 / month

Free Plan

Up to 3 users

Start free trial
Mailchimp Logo
5

No portal ratings yet

Mailchimp

Beginner-friendly classic with a massive ecosystem

Headquarters: USAAtlanta (Intuit)
  • The editor and template library remain among the most accessible on the market – launch your first campaign in under an hour.
  • Nearly every store, CMS, and form tool comes with a ready-made Mailchimp integration.
  • Content Optimizer and Send Time Optimization available at no extra cost.

Top 3 pros

  • Very easy to get started
  • Largest integration ecosystem
  • Good templates

Top 3 cons

  • Price increases sharply with contacts
  • Less depth in automations
  • Data processing in the US

from $13 / month

Pro: $100 / month

Live price

14-day free trial

checked 10/16/2026 · Source

Free Plan

up to 500 contacts

Start free trial
Zoho CRM Logo
6

No portal ratings yet

Zoho CRM

Most affordable comprehensive package with broad functionality

Headquarters: IndiaAffiliate programFree for up to 3 users; Affordable Starter CRM; AI CRM
  • For the price of a basic CRM, you get workflows, multichannel communication, and an AI assistant.
  • The Zoho suite covers accounting, support, and campaigns if the CRM needs to grow into a platform.
  • Highly granular rights and layout control per team, without developer resources.

Top 3 pros

  • Very affordable entry
  • Massive range of functions
  • Deep integration into the Zoho suite

Top 3 cons

  • Interface sometimes looks dated
  • Support quality varies
  • Onboarding takes longer

from $14 / month

Pro: $40 / month

Free up to 3 users

then starting from $14

Start free trial

HubSpot vs Brevo: Pricing & Verdict

HubSpot

Price: free CRM, Starter from $20/mo per seat (annual)

Best for: Teams that want CRM, marketing and sales in one platform to start and scale later

Brevo

Price: free (300 emails/day, 100,000 contacts), Starter from $9/mo

Best for: Small teams focused on email and multichannel marketing on a very tight budget

Verdict: Both start free. HubSpot's free CRM is stronger on sales (deals, pipeline, meeting scheduler) but gets expensive once you need automation. Brevo bills by email volume instead of contacts and is far cheaper for newsletters and marketing automation. Sales-first: HubSpot. Email-first: Brevo.

Prices per the vendors' pricing pages, excl. tax; subject to change.

How to choose HubSpot vs Brevo in 2026

HubSpot vs Brevo tools consolidate work that teams otherwise split across several point solutions. This list covers 6 vendors from our Comparisons category that genuinely serve the use case and are available to US buyers. The average overall score across the rated vendors is – out of 5, and entry pricing ranges from ab 9€ / Monat – ab 20€ / Monat.

ActiveCampaign currently leads the list at no portal ratings yet: Best automation depth for mid-market budgets HubSpot follows closely at no portal ratings yet — Best All-in-One Platform with Free Entry If budget is the deciding factor, Brevo offers the lowest entry point at from $9 / month.

You can evaluate most options before any purchase order: HubSpot, Brevo, Freshsales and Mailchimp offer a permanently free plan, while ActiveCampaign run a free trial.

Headquarters matter for procurement and data processing: 5 of 6 vendors here are US-based, the rest are European. US teams selling into the EU should confirm data residency options and EU-US Data Privacy Framework participation early.

Pricing and trial options at a glance

VendorStarting priceTry itScoreHeadquarters
ActiveCampaignfrom $15 / monthFree trial–USA
HubSpotfrom $20 / monthFree plan–USA
Brevofrom $9 / monthFree plan–Frankreich
Freshsalesfrom $11 / monthFree plan–USA
Mailchimpfrom $13 / monthFree plan–USA
Zoho CRMfrom $14 / monthFree plan–Indien

Six criteria that actually decide the shortlist

Fit with your core workflow

Feature counts matter less than whether the tool runs your main HubSpot vs Brevo workflow without workarounds. Write down the three tasks your team performs daily and test exactly those.

Total cost, not list price

Entry prices such as ab 9€ / Monat – ab 20€ / Monat are typically per seat and month on annual billing. Add extra seats, contact tiers, onboarding fees and paid add-ons before comparing.

Integrations

Check whether your CRM, storefront, analytics and ad accounts connect natively or only through Zapier/Make. Native connectors reduce maintenance and prevent reporting gaps.

Security and compliance

Ask for SOC 2 status, data residency options, retention settings and consent handling. Teams with EU customers should also confirm DPA availability and Data Privacy Framework participation.

Onboarding and support

Implementation packages, response-time commitments and a maintained knowledge base decide whether a tool is still in use after three months. Clarify support tiers before signing.

Exit and data portability

Contract term, notice period and export formats belong in the evaluation. CSV or API exports on demand keep you free to switch later.

Which option fits which team

Solo operators and small teams

HubSpot covers the entry level without a big budget. Prioritize fast setup, few required fields and pricing that scales only as you grow.

Mid-market teams with established processes

ActiveCampaign and HubSpot provide the broadest functional base in this list and adapt to existing workflows. Look closely at roles and permissions plus automations that span departments.

Enterprise and regulated industries

Brevo and similar vendors work from custom quotes with SSO, audit logs and named contacts. Contract and security documentation matters more than the list price here.

Common mistakes buyers make

  • Choosing the longest feature list instead of testing the three workflows that drive revenue.
  • Running the trial without real data and without the colleagues who will use the tool daily.
  • Underestimating migration: data cleanup, deduplication and field mapping usually take longer than setup.
  • Ignoring usage-based tiers tied to contacts, seats or send volume — the next tier arrives faster than planned.

Pricing, plans and features change frequently. We re-check the figures against vendors' public pricing pages; the vendor's own terms always take precedence for contract decisions.

How we rate

Every list follows the same four steps – so scores stay comparable across categories.

  1. 1Shortlist: we include vendors that genuinely serve this use case and are available to US teams.
  2. 2Review data: we aggregate ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights into one overall score.
  3. 3Pricing check: entry prices are taken from the vendor's public pricing page in USD, per user and month unless stated otherwise.
  4. 4Context: pros, cons and highlights summarize recurring feedback from the review platforms and the vendors' own documentation.
Independence: rankings are never sold. Some links are affiliate links – the price stays the same for you and does not influence the score.

Frequently asked questions

Is there a free HubSpot vs Brevo tool?

Yes. These vendors offer a free plan or a free trial: ActiveCampaign, HubSpot, Brevo, Freshsales.

How much does HubSpot vs Brevo cost?

The lowest entry price in this comparison is Brevo at ab 9€ / Monat. Prices scale with contacts, users or feature tier.

Related comparisons

Lists with overlapping vendors