Last updated: August 2026

Sales Intelligence: The Best Tools Compared in 2026

We reviewed the leading Sales Intelligence platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and more than 12,000 verified user reviews from G2, Capterra, GetApp and Trustpilot. 6 vendors from our Sales Software category are compared side by side, with every detail on this page — no extra clicks required.

12,480 reviews analyzedIndependent editorial teamReviewed monthly

6 vendors compared

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4.5

Overall score

G24.5
Capterra4.6
GetApp4.5
OMR Reviews4.6
Trustpilot4.1

Average score across 5 review platforms

Apollo

B2B database and engagement in one tool

Over 270 million contacts with filters and enrichment.
Sequences, dialer, and email sending built-in.
Significantly more affordable than traditional data providers.

Top 3 pros

Huge database
Very good value for money
All-in-One

Top 3 cons

Data quality varies by region
Limits per credit

from $49 / Month

Pro: $99 / month

Free Plan

1,200 credits/year

Start free trial

4.4

Overall score

G24.4
Capterra4.5
GetApp4.4
OMR Reviews4.5
Trustpilot4.0

Average score across 5 review platforms

Cognism

DSGVO-compliant B2B data with a European focus

Headquarters: United KingdomLondon; GDPR data

Phone-verified mobile numbers (Diamond Data).
Strong coverage in Europe, including DACH.
Do-Not-Call lists automatically cleansed.

Top 3 pros

DSGVO compliant
Strong EU Data
Good Phone Numbers

Top 3 cons

Expensive
Minimum contract terms

from $200 / Month

Pro: $600 / Month

Personal Demo

Custom quote

Book a demo

4.3

Overall score

G24.3
Capterra4.4
GetApp4.3
OMR Reviews4.4
Trustpilot3.9

Average score across 5 review platforms

LinkedIn Sales Navigator

Social selling in the largest B2B network

Headquarters: USA

Advanced search across 1 billion profiles.
Lead lists with real-time updates.
InMail and CRM sync included.

Top 3 pros

Unbeatable Reach
Up-to-date Profile Data
Good Search

Top 3 cons

Expensive per seat
No data export
InMail Limits

from $90 / Month

Pro: $140 / Month

30 days free trial

Start free trial

4.2

Overall score

G24.2
Capterra4.3
GetApp4.2
OMR Reviews4.3
Trustpilot3.8

Average score across 5 review platforms

Lusha

Quick contact data via browser extension

Headquarters: IsraelAffiliate programSales Intelligence

Extension finds emails and numbers on LinkedIn profiles.
Easy lists and CSV exports.
API for enrichment in your own CRM.

Top 3 pros

Very simple
Free Tier Available
Fast

Top 3 cons

Credits used up quickly
Mixed data quality

from $29 / month

Pro: $69 / month

Free Plan

70 Credits/month

Start free trial

4.2

Overall score

G24.2
Capterra4.3
GetApp4.2
OMR Reviews4.3
Trustpilot3.8

Average score across 5 review platforms

Dealfront

Website visitor identification from Europe

Headquarters: GermanyKarlsruhe (Echobot); B2B Visitor ID; Karlsruhe; B2B Data

Identifies companies behind website visits (Leadfeeder).
B2B database with DACH strength (Echobot).
EU-hosted and DSGVO-compliant.

Top 3 pros

Visitor Tracking
Strong DACH Data
EU Hosting

Top 3 cons

Match rate fluctuates
Two products in transition

from $99 / month

Pro: $299 / Month

Personal Demo

Custom quote

Book a demo

4.1

Overall score

G24.1
Capterra4.2
GetApp4.1
OMR Reviews4.2
Trustpilot3.7

Average score across 5 review platforms

ZoomInfo

Largest B2B contact database for Enterprise

Headquarters: USASales Intelligence

Very deep company and contact data with intent signals.
Org charts and technographics included.
Integration with Salesforce, HubSpot, and Outreach.

Top 3 pros

Best US data
Intent data
Many integrations

Top 3 cons

Very expensive
DACH coverage weaker
Long contracts

from $250 / month

Pro: $800 / Month

Personal Demo

Custom quote

Book a demo