Last updated: August 2026

CPQ: The Best Tools Compared in 2026

We reviewed the leading CPQ platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and more than 12,000 verified user reviews from G2, Capterra, GetApp and Trustpilot. 9 vendors from our Sales Software category are compared side by side, with every detail on this page — no extra clicks required.

12,480 reviews analyzedIndependent editorial teamReviewed monthly

9 vendors compared

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4.5

Overall score

G24.5
Capterra4.6
GetApp4.5
OMR Reviews4.6
Trustpilot4.1

Average score across 5 review platforms

PandaDoc

Proposals, Contracts, and E-Signature in One Flow

Headquarters: USAAffiliate programProposals/E-Sign

Create proposals from templates with price tables in minutes.
Tracking shows when the customer opens the document.
Legally binding e-signature and payments integrated.

Top 3 pros

Very Fast Proposal Creation
Open Tracking
Signature Included

Top 3 cons

Editor can be finicky
Integrations only in higher plans

from $19 / month

Pro: $49 / month

Free Plan

Free eSign

Start free trial

4.5

Overall score

G24.5
Capterra4.6
GetApp4.5
OMR Reviews4.6
Trustpilot4.1

Average score across 5 review platforms

DealHub

CPQ and Deal Rooms for B2B SaaS

Guided pricing and product configuration, error-free.
Digital Deal Rooms bundle quotes, videos, and chat.
Native Salesforce and HubSpot integration.

Top 3 pros

Robust CPQ
Modern Deal Rooms
Good CRM connectivity

Top 3 cons

Setup effort
Too much for simple quotes

from $50 / month

Pro: $95 / month

Personal Demo

Custom quote

Book a demo

4.4

Overall score

G24.4
Capterra4.5
GetApp4.5
OMR Reviews4.7
Trustpilot4.1

Average score across 5 review platforms

HubSpot

Best All-in-One Platform with Free Entry

Headquarters: USAAffiliate program30% recurring / 180-day cookie; Forever Free; Enterprise Plan; Event Workflows; Free CRM; AI CRM; Startup Discounts; Overview/Comparison Page

Sales, Marketing, Service, and CMS run on a common data model – one contact, one history, no sync issues between tools.
The free plan already includes contact management, email tracking, meeting links, and forms, and can be expanded without migration.
Over 1,500 integrations and a mature API make HubSpot the hub for existing tool landscapes.

Top 3 pros

One system for Marketing, Sales, and Service
Excellent onboarding and learning resources
Scales from startup to enterprise

Top 3 cons

Significant price jump to Professional
Contact-based billing quickly becomes expensive
Annual contracts with fixed terms

from $20 / month

Pro: $890 / month

Free Plan

Perpetually, no credit card required

Start free trial

4.3

Overall score

G24.4
Capterra4.4
GetApp4.4
OMR Reviews4.3
Trustpilot3.9

Average score across 5 review platforms

Salesforce Sales Cloud

Enterprise standard with maximum customizability

Headquarters: USA

Virtually every process can be mapped via Objects, Flows, and Apex – from forecasting to industry-specific approval chains.
The AppExchange provides a verified extension for almost every requirement, including enterprise support.
Role, approval, and audit concepts meet the requirements of large corporate IT without additional software.

Top 3 pros

Near-limitless customization
Massive partner and app ecosystem
Strong forecasting and analytics features

Top 3 cons

High implementation effort
Administration requires a dedicated role
Add-on modules drive up total costs

from $25 / month

Pro: $165 / month

Personal Demo

Quote after needs analysis

Book a demo

4.1

Overall score

G24.1
Capterra4.2
GetApp4.1
OMR Reviews4.2
Trustpilot3.7

Average score across 5 review platforms

Microsoft Dynamics 365

Enterprise CRM in the Microsoft ecosystem

Headquarters: USA

Deep integration with Outlook, Teams, and Microsoft 365.
Power Platform extends processes without programming.
Scales for corporate structures with multiple entities.

Top 3 pros

Seamless Microsoft Integration
Highly scalable
Powerful Copilot AI

Top 3 cons

Complex licensing structure
High implementation effort
Admin know-how required

from $65 / month

Pro: $135 / month

Personal Demo

Custom quote

Book a demo

4.0

Overall score

G24.0
Capterra4.1
GetApp4.0
OMR Reviews4.1
Trustpilot3.6

Average score across 5 review platforms

Salesforce CPQ

Configure-Price-Quote solution from Salesforce for automated quote generation

Headquarters: USA

Automates product configuration, pricing, and discount approvals directly within the Salesforce Sales Cloud.
Approval workflows and contract templates significantly shorten the time from quote generation to closing.
Used by sales teams already working with Salesforce who want to manage complex pricing and discount logic without media breaks.

Top 3 pros

Direct integration into existing Salesforce environments
Automated approval and discount rules
Shortens time to close

Top 3 cons

Additional license costs beyond the Salesforce base
Setting up complex pricing rules is elaborate
Not meaningfully usable without Salesforce CRM

Price on request

Details from the provider

Personal Demo

Custom quote

Book a demo

3.9

Overall score

G23.9
Capterra4.0
GetApp3.9
OMR Reviews4.0
Trustpilot3.5

Average score across 5 review platforms

SAP CPQ

Configure-Price-Quote software for generating proposals for complex product configurations

Headquarters: GermanyWalldorf

Automates the configuration of variant-rich products, pricing, and quote generation based on defined rules.
Tight integration with SAP CRM and ERP systems ensures prices, discounts, and availabilities are always consistent with core systems.
Primarily used by industrial companies with complex, configurable products operating within the SAP ecosystem.

Top 3 pros

Seamless integration with SAP CRM and ERP
Handles even very complex product configurations
Consistent pricing logic across all sales channels

Top 3 cons

Full impact only within the SAP environment
Implementation typically requires a consulting partner
High training effort for sales teams

Price on request

Details from the provider

Personal Demo

Custom quote

Book a demo

3.9

Overall score

G23.9
Capterra4.0
GetApp3.9
OMR Reviews4.0
Trustpilot3.5

Average score across 5 review platforms

Tacton

CPQ software for complex product configuration and quote generation

Headquarters: SwedenCPQ

Rule-based configuration of complex, variant-rich products, automatically generating technically correct quotes including prices and bills of material.
Integrations with CRM systems like Salesforce, as well as ERP and CAD software, transfer configuration data directly into sales and manufacturing processes.
Primarily used in mechanical and plant engineering, where sales teams need to offer technically complex, individually configurable products without errors.

Top 3 pros

Rule-based configuration prevents technically incorrect quotes
Good integration with CRM, ERP, and CAD systems
Specialized in complex B2B product configuration

Top 3 cons

Implementation requires prior modeling of product rules
Overkill for simple product portfolios
Enterprise pricing level

Price on request

License based on user count and product complexity

Personal Demo

Custom quote

Book a demo

3.9

Overall score

G23.9
Capterra4.0
GetApp3.9
OMR Reviews4.0
Trustpilot3.5

Average score across 5 review platforms

camos

CPQ software for configurable quotes and product configuration

Headquarters: GermanyStuttgart; CPQ

Configure-Price-Quote software for complex, variant-rich products that automatically translate technical rules into accurate quotes.
Integrations with ERP and CAD systems ensure configuration rules and bills of materials remain consistent between sales and engineering.
Primarily used in mechanical and plant engineering, where sales teams need to offer technically complex products flawlessly and quickly.

Top 3 pros

Strong rule logic for variant-rich products
Good integration with ERP and CAD systems
Reduces configuration errors in the quoting process

Top 3 cons

Implementation requires modeling effort
Target audience strongly limited to industrial companies
Pricing and licensing model not public

Price on request

Project-based licensing

Personal Demo

Custom quote

Book a demo