findmarketingtools.com Logo
ENDE
Last updated: August 2026

CPQ: The Best Tools Compared in 2026

We reviewed the leading CPQ platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and user ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights. 8 vendors from our Sales Software category are compared side by side, with every detail on this page — no extra clicks required.

Scores from 5 review platformsIndependent comparisonTransparent pricing

8 vendors compared

Tool finder

Find the right CPQ solution in 30 seconds

Question 1 of 3

How big is your team?

Filters
8 of 8 vendors

Offer

Price / month

Rating

Sorting

PandaDoc Logo
1
4.5

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

PandaDoc

Proposals, Contracts, and E-Signature in One Flow

Headquarters: USAAffiliate programProposals/E-Sign
  • Create proposals from templates with price tables in minutes.
  • Tracking shows when the customer opens the document.
  • Legally binding e-signature and payments integrated.

Top 3 pros

  • Very Fast Proposal Creation
  • Open Tracking
  • Signature Included

Top 3 cons

  • Editor can be finicky
  • Integrations only in higher plans

from $19 / month

Pro: $49 / month

Free Plan

Free eSign

Start free trial
DealHub Logo
2
4.5

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

DealHub

CPQ and Deal Rooms for B2B SaaS

  • Guided pricing and product configuration, error-free.
  • Digital Deal Rooms bundle quotes, videos, and chat.
  • Native Salesforce and HubSpot integration.

Top 3 pros

  • Robust CPQ
  • Modern Deal Rooms
  • Good CRM connectivity

Top 3 cons

  • Setup effort
  • Too much for simple quotes

from $50 / month

Pro: $95 / month

Personal Demo

Custom quote

Book a demo
HubSpot Logo
3
4.4

Overall score

  • G24.4
  • Capterra4.5
  • GetApp4.5
  • TrustRadius4.7
  • Gartner Peer Insights4.1

Average score across 5 review platforms

HubSpot

Best All-in-One Platform with Free Entry

Headquarters: USAAffiliate program30% recurring / 180-day cookie; Forever Free; Enterprise Plan; Event Workflows; Free CRM; AI CRM; Startup Discounts; Overview/Comparison Page
  • Sales, Marketing, Service, and CMS run on a common data model – one contact, one history, no sync issues between tools.
  • The free plan already includes contact management, email tracking, meeting links, and forms, and can be expanded without migration.
  • Over 1,500 integrations and a mature API make HubSpot the hub for existing tool landscapes.

Top 3 pros

  • One system for Marketing, Sales, and Service
  • Excellent onboarding and learning resources
  • Scales from startup to enterprise

Top 3 cons

  • Significant price jump to Professional
  • Contact-based billing quickly becomes expensive
  • Annual contracts with fixed terms

from $20 / month

Pro: $890 / month

Free Plan

Perpetually, no credit card required

Start free trial
Salesforce Sales Cloud Logo
4
4.3

Overall score

  • G24.4
  • Capterra4.4
  • GetApp4.4
  • TrustRadius4.3
  • Gartner Peer Insights3.9

Average score across 5 review platforms

Salesforce Sales Cloud

Enterprise standard with maximum customizability

Headquarters: USA
  • Virtually every process can be mapped via Objects, Flows, and Apex – from forecasting to industry-specific approval chains.
  • The AppExchange provides a verified extension for almost every requirement, including enterprise support.
  • Role, approval, and audit concepts meet the requirements of large corporate IT without additional software.

Top 3 pros

  • Near-limitless customization
  • Massive partner and app ecosystem
  • Strong forecasting and analytics features

Top 3 cons

  • High implementation effort
  • Administration requires a dedicated role
  • Add-on modules drive up total costs

from $25 / month

Pro: $165 / month

Personal Demo

Quote after needs analysis

Book a demo
Microsoft Dynamics 365 Logo
5
4.1

Overall score

  • G24.1
  • Capterra4.2
  • GetApp4.1
  • TrustRadius4.2
  • Gartner Peer Insights3.7

Average score across 5 review platforms

Microsoft Dynamics 365

Enterprise CRM in the Microsoft ecosystem

Headquarters: USA
  • Deep integration with Outlook, Teams, and Microsoft 365.
  • Power Platform extends processes without programming.
  • Scales for corporate structures with multiple entities.

Top 3 pros

  • Seamless Microsoft Integration
  • Highly scalable
  • Powerful Copilot AI

Top 3 cons

  • Complex licensing structure
  • High implementation effort
  • Admin know-how required

from $65 / month

Pro: $135 / month

Personal Demo

Custom quote

Book a demo
Salesforce CPQ Logo
6
4.0

Overall score

  • G24.0
  • Capterra4.1
  • GetApp4.0
  • TrustRadius4.1
  • Gartner Peer Insights3.6

Average score across 5 review platforms

Salesforce CPQ

Configure-Price-Quote solution from Salesforce for automated quote generation

Headquarters: USA
  • Automates product configuration, pricing, and discount approvals directly within the Salesforce Sales Cloud.
  • Approval workflows and contract templates significantly shorten the time from quote generation to closing.
  • Used by sales teams already working with Salesforce who want to manage complex pricing and discount logic without media breaks.

Top 3 pros

  • Direct integration into existing Salesforce environments
  • Automated approval and discount rules
  • Shortens time to close

Top 3 cons

  • Additional license costs beyond the Salesforce base
  • Setting up complex pricing rules is elaborate
  • Not meaningfully usable without Salesforce CRM

Price on request

Details from the provider

Personal Demo

Custom quote

Book a demo
SAP CPQ Logo
7
3.9

Overall score

  • G23.9
  • Capterra4.0
  • GetApp3.9
  • TrustRadius4.0
  • Gartner Peer Insights3.5

Average score across 5 review platforms

SAP CPQ

Configure-Price-Quote software for generating proposals for complex product configurations

Headquarters: GermanyWalldorf
  • Automates the configuration of variant-rich products, pricing, and quote generation based on defined rules.
  • Tight integration with SAP CRM and ERP systems ensures prices, discounts, and availabilities are always consistent with core systems.
  • Primarily used by industrial companies with complex, configurable products operating within the SAP ecosystem.

Top 3 pros

  • Seamless integration with SAP CRM and ERP
  • Handles even very complex product configurations
  • Consistent pricing logic across all sales channels

Top 3 cons

  • Full impact only within the SAP environment
  • Implementation typically requires a consulting partner
  • High training effort for sales teams

Price on request

Details from the provider

Personal Demo

Custom quote

Book a demo
Tacton Logo
8
3.9

Overall score

  • G23.9
  • Capterra4.0
  • GetApp3.9
  • TrustRadius4.0
  • Gartner Peer Insights3.5

Average score across 5 review platforms

Tacton

CPQ software for complex product configuration and quote generation

Headquarters: SwedenCPQ
  • Rule-based configuration of complex, variant-rich products, automatically generating technically correct quotes including prices and bills of material.
  • Integrations with CRM systems like Salesforce, as well as ERP and CAD software, transfer configuration data directly into sales and manufacturing processes.
  • Primarily used in mechanical and plant engineering, where sales teams need to offer technically complex, individually configurable products without errors.

Top 3 pros

  • Rule-based configuration prevents technically incorrect quotes
  • Good integration with CRM, ERP, and CAD systems
  • Specialized in complex B2B product configuration

Top 3 cons

  • Implementation requires prior modeling of product rules
  • Overkill for simple product portfolios
  • Enterprise pricing level

Price on request

License based on user count and product complexity

Personal Demo

Custom quote

Book a demo

How to choose CPQ in 2026

CPQ tools consolidate work that teams otherwise split across several point solutions. This list covers 8 vendors from our Sales Software category that genuinely serve the use case and are available to US buyers. The average overall score across the rated vendors is 4.2 out of 5, and entry pricing ranges from ab 19€ / Monat – ab 65€ / Monat.

PandaDoc currently leads the list at 4.5/5: Proposals, Contracts, and E-Signature in One Flow DealHub follows closely at 4.5/5 — CPQ and Deal Rooms for B2B SaaS If budget is the deciding factor, PandaDoc offers the lowest entry point at from $19 / month.

You can evaluate most options before any purchase order: PandaDoc and HubSpot offer a permanently free plan. DealHub, Salesforce Sales Cloud, Microsoft Dynamics 365 and Salesforce CPQ grant access through a guided demo only — come prepared with seat counts, data volumes and must-have integrations.

Headquarters matter for procurement and data processing: 6 of 8 vendors here are US-based, the rest are European. US teams selling into the EU should confirm data residency options and EU-US Data Privacy Framework participation early.

Pricing and trial options at a glance

VendorStarting priceTry itScoreHeadquarters
PandaDocfrom $19 / monthFree plan4.5USA
DealHubfrom $50 / monthDemo / quote4.5–
HubSpotfrom $20 / monthFree plan4.4USA
Salesforce Sales Cloudfrom $25 / monthDemo / quote4.3USA
Microsoft Dynamics 365from $65 / monthDemo / quote4.1USA
Salesforce CPQPrice on requestDemo / quote4.0USA
SAP CPQPrice on requestDemo / quote3.9Deutschland
TactonPrice on requestDemo / quote3.9Schweden

Six criteria that actually decide the shortlist

Fit with your core workflow

Feature counts matter less than whether the tool runs your main CPQ workflow without workarounds. Write down the three tasks your team performs daily and test exactly those.

Total cost, not list price

Entry prices such as ab 19€ / Monat – ab 65€ / Monat are typically per seat and month on annual billing. Add extra seats, contact tiers, onboarding fees and paid add-ons before comparing.

Integrations

Check whether your CRM, storefront, analytics and ad accounts connect natively or only through Zapier/Make. Native connectors reduce maintenance and prevent reporting gaps.

Security and compliance

Ask for SOC 2 status, data residency options, retention settings and consent handling. Teams with EU customers should also confirm DPA availability and Data Privacy Framework participation.

Onboarding and support

Implementation packages, response-time commitments and a maintained knowledge base decide whether a tool is still in use after three months. Clarify support tiers before signing.

Exit and data portability

Contract term, notice period and export formats belong in the evaluation. CSV or API exports on demand keep you free to switch later.

Which option fits which team

Solo operators and small teams

PandaDoc covers the entry level without a big budget. Prioritize fast setup, few required fields and pricing that scales only as you grow.

Mid-market teams with established processes

PandaDoc and DealHub provide the broadest functional base in this list and adapt to existing workflows. Look closely at roles and permissions plus automations that span departments.

Enterprise and regulated industries

DealHub and similar vendors work from custom quotes with SSO, audit logs and named contacts. Contract and security documentation matters more than the list price here.

Common mistakes buyers make

  • Choosing the longest feature list instead of testing the three workflows that drive revenue.
  • Running the trial without real data and without the colleagues who will use the tool daily.
  • Underestimating migration: data cleanup, deduplication and field mapping usually take longer than setup.
  • Ignoring usage-based tiers tied to contacts, seats or send volume — the next tier arrives faster than planned.

Pricing, plans and features change frequently. We re-check the figures against vendors' public pricing pages; the vendor's own terms always take precedence for contract decisions.

How we rate

Every list follows the same four steps – so scores stay comparable across categories.

  1. 1Shortlist: we include vendors that genuinely serve this use case and are available to US teams.
  2. 2Review data: we aggregate ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights into one overall score.
  3. 3Pricing check: entry prices are taken from the vendor's public pricing page in USD, per user and month unless stated otherwise.
  4. 4Context: pros, cons and highlights summarize recurring feedback from the review platforms and the vendors' own documentation.
Independence: rankings are never sold. Some links are affiliate links – the price stays the same for you and does not influence the score.

Frequently asked questions

Which CPQ tool is the best choice in 2026?

PandaDoc currently leads this list with an overall score of 4.5 out of 5, averaged across all review platforms. Depending on team size and budget, the other CPQ vendors above can be the better fit – use the filters to narrow it down.

Is there a free CPQ tool?

Yes. These vendors offer a free plan or a free trial: PandaDoc, HubSpot.

How much does CPQ cost?

The lowest entry price in this comparison is PandaDoc at ab 19€ / Monat. Prices scale with contacts, users or feature tier.

Related comparisons

Lists with overlapping vendors