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Last updated: August 2026

Sales Software Comparison: The Best Tools Compared in 2026

We reviewed the leading Sales Software Comparison platforms for US marketing and sales teams — comparing starting prices in USD, free plans and trials, feature depth, integrations and user ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights. 15 vendors from our Sales Software category are compared side by side, with every detail on this page — no extra clicks required.

Scores from 5 review platformsIndependent comparisonTransparent pricing

15 vendors compared

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Groove Logo
1
4.6

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.6
  • TrustRadius4.7
  • Gartner Peer Insights4.2

Average score across 5 review platforms

Groove

Sales engagement built inside Salesforce

  • Native Salesforce sync with no separate database.
  • Multi-step sequences run from the inbox.
  • Admins keep full reporting control.

Top 3 pros

  • Best Salesforce sync
  • High rep adoption
  • Reliable logging

Top 3 cons

  • Salesforce required
  • Per-seat pricing

from $100 / month

Pro: $160 / month

Personal Demo

Custom quote

Book a demo
Mixmax Logo
2
4.6

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.6
  • TrustRadius4.7
  • Gartner Peer Insights4.2

Average score across 5 review platforms

Mixmax

Email sequences and scheduling for Gmail teams

  • Sequences, templates and polls inside Gmail.
  • Calendar links with round-robin routing.
  • Rules automate follow-up creation.

Top 3 pros

  • Gmail native
  • Fast to adopt
  • Good free tier

Top 3 cons

  • Google Workspace only
  • Reporting is light

from $34 / month

Pro: $65 / month

Free Plan

free plan

Start free trial
PandaDoc Logo
3
4.5

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

PandaDoc

Proposals, Contracts, and E-Signature in One Flow

Headquarters: USAAffiliate programProposals/E-Sign
  • Create proposals from templates with price tables in minutes.
  • Tracking shows when the customer opens the document.
  • Legally binding e-signature and payments integrated.

Top 3 pros

  • Very Fast Proposal Creation
  • Open Tracking
  • Signature Included

Top 3 cons

  • Editor can be finicky
  • Integrations only in higher plans

from $19 / month

Pro: $49 / month

Free Plan

Free eSign

Start free trial
Apollo Logo
4
4.5

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

Apollo

B2B database and engagement in one tool

  • Over 270 million contacts with filters and enrichment.
  • Sequences, dialer, and email sending built-in.
  • Significantly more affordable than traditional data providers.

Top 3 pros

  • Huge database
  • Very good value for money
  • All-in-One

Top 3 cons

  • Data quality varies by region
  • Limits per credit

from $49 / Month

Pro: $99 / month

Free Plan

1,200 credits/year

Start free trial
monday CRM Logo
5
4.5

Overall score

  • G24.6
  • Capterra4.7
  • GetApp4.7
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

monday CRM

Flexible no-code pipelines for sales and projects

  • Boards, columns, and automations are built via drag-and-drop – sales process and project delivery are in the same tool.
  • Dashboards can be clicked together from board data without BI knowledge.
  • Good choice for agencies looking to track deals and subsequent projects seamlessly.

Top 3 pros

  • Highly flexible without code
  • Strong visual dashboards
  • Sales and delivery in one tool

Top 3 cons

  • Minimum purchase of 3 seats
  • Classic CRM features are sometimes rudimentary
  • Can become cluttered with many boards

from $12 / month

Pro: $28 / month

Try for free for 14 days

No payment method required

Start free trial
Clari Logo
6
4.5

Overall score

  • G24.5
  • Capterra4.6
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.1

Average score across 5 review platforms

Clari

Revenue forecasting and pipeline management

  • Forecast rollups replace spreadsheet guesswork.
  • Pipeline inspection highlights at-risk deals.
  • Activity capture keeps CRM data honest.

Top 3 pros

  • Accurate forecasting
  • Executive-ready views
  • CRM hygiene

Top 3 cons

  • Enterprise pricing
  • Requires clean process

from $1000 / month

Pro: $3000 / month

Personal Demo

Custom quote

Book a demo
Pipedrive Logo
7
4.4

Overall score

  • G24.3
  • Capterra4.5
  • GetApp4.5
  • TrustRadius4.6
  • Gartner Peer Insights4.2

Average score across 5 review platforms

Pipedrive

Streamlined Sales CRM with Visual Pipeline

Headquarters: EstoniaAffiliate program
  • The Kanban pipeline is set up in minutes and, from experience, is consistently maintained by sales teams even without training.
  • Automations handle follow-ups, tasks, and deal stage changes, so the team focuses on conversations instead of data maintenance.
  • With over 400 Marketplace apps, telephony, email marketing, and accounting can be seamlessly integrated.

Top 3 pros

  • Visual pipeline, set up in minutes
  • Very good value for money
  • Over 400 integrations

Top 3 cons

  • Marketing automation only as an add-on module
  • Reporting limited in basic plan
  • No true ticketing system

from $24 / month

Pro: $69 / month

Try for free for 14 days

Full functionality

Start free trial
HubSpot Logo
8
4.4

Overall score

  • G24.4
  • Capterra4.5
  • GetApp4.5
  • TrustRadius4.7
  • Gartner Peer Insights4.1

Average score across 5 review platforms

HubSpot

Best All-in-One Platform with Free Entry

Headquarters: USAAffiliate program30% recurring / 180-day cookie; Forever Free; Enterprise Plan; Event Workflows; Free CRM; AI CRM; Startup Discounts; Overview/Comparison Page
  • Sales, Marketing, Service, and CMS run on a common data model – one contact, one history, no sync issues between tools.
  • The free plan already includes contact management, email tracking, meeting links, and forms, and can be expanded without migration.
  • Over 1,500 integrations and a mature API make HubSpot the hub for existing tool landscapes.

Top 3 pros

  • One system for Marketing, Sales, and Service
  • Excellent onboarding and learning resources
  • Scales from startup to enterprise

Top 3 cons

  • Significant price jump to Professional
  • Contact-based billing quickly becomes expensive
  • Annual contracts with fixed terms

from $20 / month

Pro: $890 / month

Free Plan

Perpetually, no credit card required

Start free trial
DocuSign Logo
9
4.4

Overall score

  • G24.4
  • Capterra4.5
  • GetApp4.4
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

DocuSign

The standard for electronic signatures

Headquarters: USAE-Signature
  • Legally binding signatures (eIDAS-compliant) recognized worldwide.
  • Over 900 integrations with CRM and HR systems.
  • Templates and bulk sending for standard processes.

Top 3 pros

  • Market standard
  • Legally compliant
  • Huge integrations

Top 3 cons

  • Expensive at volume
  • Conservative UI

from $15 / month

Pro: $45 / month

30 days free trial

Start free trial
Salesloft Logo
10
4.4

Overall score

  • G24.4
  • Capterra4.5
  • GetApp4.4
  • TrustRadius4.5
  • Gartner Peer Insights4.0

Average score across 5 review platforms

Salesloft

Revenue Workflow Platform including Drift Chat

Headquarters: USASales Engagement
  • Cadences for structured, multi-step outreach.
  • Conversation Intelligence with call analysis.
  • Forecasting and pipeline insights integrated.

Top 3 pros

  • Complete Revenue Suite
  • Strong Conversation Analysis
  • Excellent Coaching

Top 3 cons

  • High upfront costs
  • Learning curve
  • Annual contracts

from $95 / month

Pro: $155 / month

Personal Demo

Custom quote

Book a demo
Salesforce Sales Cloud Logo
11
4.3

Overall score

  • G24.4
  • Capterra4.4
  • GetApp4.4
  • TrustRadius4.3
  • Gartner Peer Insights3.9

Average score across 5 review platforms

Salesforce Sales Cloud

Enterprise standard with maximum customizability

Headquarters: USA
  • Virtually every process can be mapped via Objects, Flows, and Apex – from forecasting to industry-specific approval chains.
  • The AppExchange provides a verified extension for almost every requirement, including enterprise support.
  • Role, approval, and audit concepts meet the requirements of large corporate IT without additional software.

Top 3 pros

  • Near-limitless customization
  • Massive partner and app ecosystem
  • Strong forecasting and analytics features

Top 3 cons

  • High implementation effort
  • Administration requires a dedicated role
  • Add-on modules drive up total costs

from $25 / month

Pro: $165 / month

Personal Demo

Quote after needs analysis

Book a demo
Outreach Logo
12
4.3

Overall score

  • G24.3
  • Capterra4.4
  • GetApp4.3
  • TrustRadius4.4
  • Gartner Peer Insights3.9

Average score across 5 review platforms

Outreach

Sales Engagement Platform for large sales teams

Headquarters: USASales Engagement
  • Multichannel sequences via email, phone, and LinkedIn.
  • AI prioritizes deals and suggests next activities.
  • Deep CRM integration with Salesforce and Dynamics.

Top 3 pros

  • Very Powerful Sequences
  • Strong Deal Coaching
  • Enterprise-ready

Top 3 cons

  • Expensive
  • Complex Setup
  • Overkill for small teams

from $100 / month

Pro: $160 / month

Personal Demo

Custom quote

Book a demo
ZoomInfo Logo
13
4.1

Overall score

  • G24.1
  • Capterra4.2
  • GetApp4.1
  • TrustRadius4.2
  • Gartner Peer Insights3.7

Average score across 5 review platforms

ZoomInfo

Largest B2B contact database for Enterprise

Headquarters: USASales Intelligence
  • Very deep company and contact data with intent signals.
  • Org charts and technographics included.
  • Integration with Salesforce, HubSpot, and Outreach.

Top 3 pros

  • Best US data
  • Intent data
  • Many integrations

Top 3 cons

  • Very expensive
  • DACH coverage weaker
  • Long contracts

from $250 / month

Pro: $800 / Month

Personal Demo

Custom quote

Book a demo
Salesforce CPQ Logo
14
4.0

Overall score

  • G24.0
  • Capterra4.1
  • GetApp4.0
  • TrustRadius4.1
  • Gartner Peer Insights3.6

Average score across 5 review platforms

Salesforce CPQ

Configure-Price-Quote solution from Salesforce for automated quote generation

Headquarters: USA
  • Automates product configuration, pricing, and discount approvals directly within the Salesforce Sales Cloud.
  • Approval workflows and contract templates significantly shorten the time from quote generation to closing.
  • Used by sales teams already working with Salesforce who want to manage complex pricing and discount logic without media breaks.

Top 3 pros

  • Direct integration into existing Salesforce environments
  • Automated approval and discount rules
  • Shortens time to close

Top 3 cons

  • Additional license costs beyond the Salesforce base
  • Setting up complex pricing rules is elaborate
  • Not meaningfully usable without Salesforce CRM

Price on request

Details from the provider

Personal Demo

Custom quote

Book a demo

How to choose Sales Software Comparison in 2026

Sales Software Comparison tools consolidate work that teams otherwise split across several point solutions. This list covers 15 vendors from our Sales Software category that genuinely serve the use case and are available to US buyers. The average overall score across the rated vendors is 4.4 out of 5, and entry pricing ranges from ab 12€ / Monat – ab 1200€ / Monat.

Gong currently leads the list at 4.7/5: Revenue intelligence from recorded sales calls Groove follows closely at 4.6/5 — Sales engagement built inside Salesforce If budget is the deciding factor, monday CRM offers the lowest entry point at from $12 / month.

You can evaluate most options before any purchase order: Mixmax, PandaDoc, Apollo and HubSpot offer a permanently free plan, while monday CRM, Pipedrive and DocuSign run a free trial. Gong, Groove, Clari and Salesloft grant access through a guided demo only — come prepared with seat counts, data volumes and must-have integrations.

Headquarters matter for procurement and data processing: 15 of 15 vendors here are US-based, the rest are European. US teams selling into the EU should confirm data residency options and EU-US Data Privacy Framework participation early.

Pricing and trial options at a glance

VendorStarting priceTry itScoreHeadquarters
Gongstarting at $1200 / monthDemo / quote4.7–
Groovefrom $100 / monthDemo / quote4.6–
Mixmaxfrom $34 / monthFree plan4.6–
PandaDocfrom $19 / monthFree plan4.5USA
Apollofrom $49 / MonthFree plan4.5–
monday CRMfrom $12 / monthFree trial4.5–
Clarifrom $1000 / monthDemo / quote4.5–
Pipedrivefrom $24 / monthFree trial4.4Estland

Six criteria that actually decide the shortlist

Fit with your core workflow

Feature counts matter less than whether the tool runs your main Sales Software Comparison workflow without workarounds. Write down the three tasks your team performs daily and test exactly those.

Total cost, not list price

Entry prices such as ab 12€ / Monat – ab 1200€ / Monat are typically per seat and month on annual billing. Add extra seats, contact tiers, onboarding fees and paid add-ons before comparing.

Integrations

Check whether your CRM, storefront, analytics and ad accounts connect natively or only through Zapier/Make. Native connectors reduce maintenance and prevent reporting gaps.

Security and compliance

Ask for SOC 2 status, data residency options, retention settings and consent handling. Teams with EU customers should also confirm DPA availability and Data Privacy Framework participation.

Onboarding and support

Implementation packages, response-time commitments and a maintained knowledge base decide whether a tool is still in use after three months. Clarify support tiers before signing.

Exit and data portability

Contract term, notice period and export formats belong in the evaluation. CSV or API exports on demand keep you free to switch later.

Which option fits which team

Solo operators and small teams

Mixmax covers the entry level without a big budget. Prioritize fast setup, few required fields and pricing that scales only as you grow.

Mid-market teams with established processes

Gong and Groove provide the broadest functional base in this list and adapt to existing workflows. Look closely at roles and permissions plus automations that span departments.

Enterprise and regulated industries

Gong and similar vendors work from custom quotes with SSO, audit logs and named contacts. Contract and security documentation matters more than the list price here.

Common mistakes buyers make

  • Choosing the longest feature list instead of testing the three workflows that drive revenue.
  • Running the trial without real data and without the colleagues who will use the tool daily.
  • Underestimating migration: data cleanup, deduplication and field mapping usually take longer than setup.
  • Ignoring usage-based tiers tied to contacts, seats or send volume — the next tier arrives faster than planned.

Pricing, plans and features change frequently. We re-check the figures against vendors' public pricing pages; the vendor's own terms always take precedence for contract decisions.

How we rate

Every list follows the same four steps – so scores stay comparable across categories.

  1. 1Shortlist: we include vendors that genuinely serve this use case and are available to US teams.
  2. 2Review data: we aggregate ratings from G2, Capterra, GetApp, TrustRadius and Gartner Peer Insights into one overall score.
  3. 3Pricing check: entry prices are taken from the vendor's public pricing page in USD, per user and month unless stated otherwise.
  4. 4Context: pros, cons and highlights summarize recurring feedback from the review platforms and the vendors' own documentation.
Independence: rankings are never sold. Some links are affiliate links – the price stays the same for you and does not influence the score.

Frequently asked questions

Which Sales Software Comparison tool is the best choice in 2026?

Gong currently leads this list with an overall score of 4.7 out of 5, averaged across all review platforms. Depending on team size and budget, the other Sales Software Comparison vendors above can be the better fit – use the filters to narrow it down.

Is there a free Sales Software Comparison tool?

Yes. These vendors offer a free plan or a free trial: Mixmax, PandaDoc, Apollo, monday CRM.

How much does Sales Software Comparison cost?

The lowest entry price in this comparison is monday CRM at ab 12€ / Monat. Prices scale with contacts, users or feature tier.

Lists with overlapping vendors